Conversion Rate Optimization

Improving the customer journey

We take a comprehensive planning approach to our conversion rate optimization (CRO) services.

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Research

Our CRO research includes assessing behavioral data, attitudinal data, behavior theory, and performance predictions. These data points are used to inform the ideation process, which ultimately leads to more relevant experiences for prospects and customers, a higher win rate on A/B tests and more efficient use of media dollars.

Behavioral Data

In researching behavioral data for CRO, we're analyzing the actions users take when interacting with the brand, such as website engagements and responses to inbound campaign creative.

HOW WE CAN HELP

  • Heatmap & Clickmap Analysis

  • User Segment Analysis

  • Funnel & Path Analysis

Attitudinal Data

Attitudinal data captures what users think and feel when interacting with a brand.

  • User Testing

  • Passive Feedback

  • Prompted Surveys

Competition, Best Practices, & Simulation

As part of our CRO research, we believe it’s key to consider available third-party data and incorporate best practices to provide the best possible strategy and user experience.

HOW WE CAN HELP

  • User Experience Auditing

  • Competitive & Industry Analysis

  • Simulated Eye Tracking Analysis

Experimentation

Leveraging our completed research, we develop a roadmap of controlled tests and personalized experiences across landing pages, websites, emails, and media. Our focus is to reduce the cost to acquire new customers, while driving incremental lifetime value (LTV) from existing customers.

HOW WE CAN HELP

  • Website A/B/MVT Testing

  • Media & Email Optimization

  • Personalization & CDP Activation

  • Conversion-Optimized Landing Pages

Technologies

Adobe Target
Evergage
Google Marketing Platform
Monetate
Observe
Optimize
vwo

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Additional Services

Analytics

Optimizing marketing strategy & customer experience

Conversion Rate Optimization

Improving the customer journey

Creative & Brand Strategy

Bringing brand to life

MarTech & Data Science

Utilizing the right tools for your business

Paid Media

Advertising through digital and traditional channels

SEO

Taking a unique approach to organic search strategy

Social & Content

Acquiring audiences & driving engagement 

Web Development & Technology

Tech-Driven business solutions

Let's create something meaningful together.

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