Services

Paid Media: Advertising through digital and traditional channels

10.18.2016 Red Door Interactive
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Our paid media strategies and practices aim to help our clients use data to find their relevant audiences, at the right time

We minimize risk and eliminate wasted spend through the automation and efficiency of rules-based technology, together with the strategy and management of a talented team. By combining first-party data with Smart Bidding, segmentation, Custom Audiences, and retargeting tactics available in platforms, we’re able to create one-to-one connections between our clients and their customers.

Alternate Text

Our paid media strategies and practices aim to help our clients use data to find their relevant audiences, at the right time

We minimize risk and eliminate wasted spend through the automation and efficiency of rules-based technology, together with the strategy and management of a talented team. By combining first-party data with Smart Bidding, segmentation, Custom Audiences, and retargeting tactics available in platforms, we’re able to create one-to-one connections between our clients and their customers.

Strategic media research

We use leading intelligence platforms to study audience opportunities against a client’s personas and objectives. With these platforms we’re able to understand which media channels are ideal in reaching the intended audience throughout the funnel, both in digital and traditional media, and creating effective media strategies.

How we can help

Audience Discovery & Competitive Analysis

We use technology to uncover information about the audience and the brand’s competitors.

Media Audit

We review what is currently in place and how effective it is with the audience.


Paid Media Strategy

The audience can shift in behavioral patterns. Creative can become stale after time. In order to maintain effectiveness and discover emerging opportunities across current and new channels, we use platform technology to find where the ideal audience is “living” online, and look at media performance from a 7/30/60/90-day view.

How we can help

TV
Radio
Print
Out-Of-Home (OOH)
Programmatic Display
Direct Display
Paid Search (PPC)
Social Media Advertising
Audio & Video Streaming
Native
In-App Advertising

Media Management

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We’re experienced cross-channel/cross-platform marketers. Paid media—digital media in particular—is dynamic, requiring continuous education and evolution in order to deliver on expectations. We believe the fastest way to success with media efforts is to keep an open dialogue about that evolution.

Media management capabilities:


TV
Radio
Print
Out-Of-Home (OOH)
Programmatic Display
Direct Display
Paid Search (PPC)
Social Media Advertising
Audio & Video Streaming
Native
In-App Advertising

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"Our expertise and focus is on finding consumers who are relevant to a brand and motivated to take an action on the purchase path. Our technology platform partnerships, combined with access to rich data sources, create a powerful delivery against a brand’s vision and its goals. "
Red Line

THE WAY
FORWARD

We believe every dollar is a “working dollar,” no matter where in the funnel it is being spent. In a time when every channel requires its own message, we’re able to understand those nuances and develop a communications strategy that brings a brand’s story to their audience. 

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