Programs
We started our relationship with ASICS in 2013, beginning with an SEO keyword research project. The success of this first project initiated our ongoing SEO retainer work for the brand, including the huge task of migrating ASICS' entire domain to a new commerce platform.
We organized a team of digital influencers to help increase blogger-generated content around ASICS and the 2014 LA Marathon. The collaboration of SEO and content marketing not only improved ASICS' search visibility, but helped them engage with the online running community like never before.
To generate buzz around the marathon and make it relevant to a countrywide audience, we took an integrated approach to deliver engaging, real-time content to users. Our #LightsonLA hashtag trended as the No.2 topic, and ASICS' social channels outperformed all competitor KPIs on race day.
We hosted the Where's Gel-y? photo contest, sending users to participating local retailers to take part in a challenge for the chance to win a free pair of Gel Quantum 360s.
"We couldn't have come this far in our partnership without the openness to candid feedback, undying passion and energy, and a genuine fondness of working together toward reaching a shared goal."
We built an online sign generator that mixed and matched user-generated motivational phrases with different background options, creating a unique experience for both marathoners and their supporters.
READ THE CASE STUDYBeat the Sun is ASICS’ premier owned event, and we needed a strategy robust enough to blow it out on a global scale. So we executed a worldwide social media campaign and paired it with the creation of an event microsite, wrapping it up with live on-ground promotion in Chamonix, France.
READ THE CASE STUDYEvery four years, the world celebrates the ultimate athletic competition, but due to certain marketing restrictions, ASICS needed a unique way to be part of the consumer conversation. With our Power of Fans campaign, we focused less on the athletes themselves and more on the fans that motivate them, successfully inspiring positive hype around the event.
READ THE CASE STUDYFrom our first SEO project, to our first digital media campaign, to the international work we're doing for the brand today, Red Door is now ASICS' global partner of social media and their SEO agency. As we continue to evolve with the brand, we continue to reveal more exciting opportunities to partner with them—and we're always still looking ahead.
