Epicuren: Boosting organic visibility
Formulating an effective SEO solution
What do you do when you are a high-end, organic beauty brand and your organic search rankings are not performing? You revamp your eCommerce site’s SEO and content strategies. That is exactly what Red Door did — with the ultimate goal of increasing online sales.
Epicuren needed to boost their sales from organic search results. They had virtually no organic visibility for DTC (Direct-to-Consumer) eCommerce pages. Not only that, but their products and content did not rank prominently in the first page of search results, and organic search was only driving a small percentage of sales.
Red Door catered our approach to their needs by implementing technical best practices and content-focused SEO tactics to drive organic visibility for priority pages on Epicuren.com. This would include new keyword research and mapping, a technical SEO audit, content audit, competitive gap analysis, and redirect mapping for their redesigned site.
To make the Epicuren.com revamp a successful one, we improved organic search visibility by identifying and improving various aspects of the site. Here is a detailed breakdown:
As part of our technical SEO audit, we:
- Fixed incorrect URLs in the sitemap
- Fixed broken links & 404 errors
- Implemented an internal linking structure
- Fixed missing Schema.org structured data
- Title tags
- Meta descriptions
- H1-H6 headings
- Link anchor text
- Image alt text
- Page copy
- Skin types (oily, dry, sensitive, etc.)
- Cleansers & masks
- Product ingredients
Through our careful assessment of Epicuren.com and tailored SEO tactics, we positioned the beauty brand in organic search results as the prestige skincare provider. The numbers are stunning: