Children’s Hospital of Orange County (CHOC) is committed to being a leading destination for children’s health by providing exceptional and innovative care. The pediatric healthcare system includes two state-of-the-art hospitals, a regional network of primary and specialty care clinics, and several programs of excellence providing the highest levels of care for the most serious pediatric illnesses and injuries. CHOC turned to RDI to help further strengthen the healthcare system’s position as a strong category leader. CHOC and Red Door began partnering in 2019 with a focus on improving the online patient experience through increased tracking and data analysis, SEO optimization, and strategic content development. Quickly, Red Door’s passion for CHOC’s mission along with the strength of our initial recommendations amplified the partnership to now include a full suite of services as CHOC's primary digital agency partner.