What do you do when you are a high-end, organic beauty brand and your organic search rankings are not performing? You revamp your eCommerce site’s SEO and content strategies. That is exactly what Red Door did — with the ultimate goal of increasing online sales.
Epicuren needed to boost their sales from organic search results. They had virtually no organic visibility for DTC (Direct-to-Consumer) eCommerce pages. Not only that, but their products and content did not rank prominently in the first page of search results, and organic search was only driving a small percentage of sales.
Red Door catered our approach to their needs by implementing technical best practices and content-focused SEO tactics to drive organic visibility for priority pages on Epicuren.com. This would include new keyword research and mapping, a technical SEO audit, content audit, competitive gap analysis, and redirect mapping for their redesigned site.
Through our careful assessment of Epicuren.com and tailored SEO tactics, we positioned the beauty brand in organic search results as the prestige skincare provider. The numbers are stunning:
Boosting organic visibility
Creating a pronation guide
Staying ahead of the market