How Green Flash Brewing Co. is Differentiating Themselves in the Craft Beer Space

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them, and ultimately sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.

In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co., a trailblazing craft brewery headquartered in San Diego, California. With a well-established passion for marketing, Ben holds both agency and in-house experience. After starting his career with Ford Motor Company's dedicated agency, Team Detroit, formerly known as GTB, Ben spent several years at Leo Burnett working on both the Kellogg's and McDonald's accounts, before moving on to in-house marketing for Ally Financial, and then Anheuser Bush InBev, where he concentrated on brands such as Stella Artois and Shock Top. Now with Green Flash, Ben is focused on keeping craft beer fans thirsty for more as their brand continues to innovate with experimental, limited edition, and seasonal offerings, in addition to the renowned lineup of longtime favorites.