Speaker Series: The Journey Is the Strategy
Influencing Consumers from First Touch to Final Prompt
Event format
Event Recap
About the event
Consumer behavior is splitting. Some people still travel a familiar path to purchase, influenced by brand, search, social, and everything in between. But a growing number are collapsing that entire journey into a single AI conversation: discovery, comparison, and decision, all inside one chat window. Both journeys are happening at once, and brands have to show up consistently with a distinct identity to win in both.
At our next Speaker Series on Thursday, August 13, we'll share what this shift means for marketers, and why influencing the modern consumer takes one connected experience.
Beyond messaging strategy, we'll share tactical advice on how brand, channels, technology (including AEO and GEO), and measurement need to work together to drive greater results.
The session runs in three parts. A moderated panel opens with the full-journey playbook, bringing together perspectives that rarely sit at the same table to answer: how AI is changing the way people discover, pay attention, and decide; how brand anchors consistent messaging and brand codes across every touchpoint; how strategy translates into cross-channel execution; and how measurement holds up across a fragmented path.
From there, a live Messaging Map walk-through shows the framework in action. Using a conceptual brand, we'll show how messaging, formats, and CTAs align across YouTube, CTV, Meta, TikTok, Search, Audio, Email, Display, experiential, and creator/organic social, all influencing consumers toward a single business outcome.
Then we'll open it up to a live discussion with the room, where marketers can pressure-test the framework against their own programs.
Come ready to think about your own program. You'll leave with a framework you can put to work.
Join us at our San Diego headquarters for a morning of sharp thinking and real conversation with marketers working through the same challenges, plus coffee, light bites, and time to connect.
Can't make it in person? Register for access to a livestream and recording, so you can watch it later or from wherever you are.
Agenda
In-Person:
- 8:30–9:00 a.m. PT — Check-in, breakfast, and networking
- 9:00–10:00 a.m. PT — Panel discussion
- 10:00–10:30 a.m. PT — Q&A and networking
Virtual:
- 9:00–10:00 a.m. PT — Panel discussion and Q&A
About the speakers
Mallory focuses on identifying and executing consumer-centric marketing programs that help businesses succeed. She started her career working in market research and continues to leverage that background to apply quantitative and qualitative measurement as a tool to formulate and analyze effective marketing plans as Director, Creative & Brand Strategy. She’s been with RDI for over 10 years, and during that time, has worked with brands across varying industries, including Shea Homes, Point Loma Nazarene University, Dexcom, and Chosen Foods.
Emily brings over a decade of experience in growth strategy, omnichannel media, and Team development. As VP, Integrated Marketing at Red Door Interactive, she leads the shift from channel-based execution to connected marketing ecosystems by integrating paid and organic disciplines to create cohesive strategies that reflect how consumers discover, engage, and buy, ultimately driving stronger, more scalable outcomes for Clients.
As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.
Allie has over 15 years of marketing experience with a focus on building successful teams, strong client relationships and effective marketing programs. Allie started her career at global NYC agencies working on the Met Life, Nestle Waters, and CenturyLink accounts. She made the move to Red Door in 2015 where she now oversees a team of Business Managers at Red Door and drives business strategy and growth at the agency.
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