Speaker Series: Do you even need a website anymore?
Event format
Event Recap
About the event
Despite AI's takeover of the internet, the need for a brand website isn't going away anytime soon. But the purpose of websites and the way we build them are both changing fast.
Bots and AI agents now read, summarize, and take action on websites alongside real visitors, pushing marketers past generative engine optimization (GEO) into harder calls on security, development, design, and editorial strategy. Design systems and content engineering can increase scale and speed to market. And AI-assisted development promises more speed and lower cost, but raises new questions about quality and oversight down the road.
At our next Speaker Series on Wednesday, November 4, we'll explore how organizations can build a web presence that works for people and machines alike, without losing what makes a brand worth visiting.
Drawing on expertise in data and MarTech, web development, and experience design, the panel will unpack:
- How your website strategy should evolve as AI changes the way customers discover, evaluate, and transact with your brand
- How modular design systems and reusable content can help your team move faster without losing the quality and oversight that speed tends to cost
- What you can do now to take advantage of AI-assisted coding and prepare for a more agentic future
Join us at our San Diego headquarters for an interactive discussion, light breakfast, and networking.
Can't make it in person? Register for access to a livestream and recording, so you can watch it later or from wherever you are.
Agenda
In-Person:
- 8:30–9:00 a.m. PT — Check-in, breakfast, and networking
- 9:00–10:00 a.m. PT — Panel discussion and Q&A
- 10:00–10:30 a.m. PT — Q&A and networking
Virtual:
- 9:00–10:00 a.m. PT — Panel discussion and Q&A
About the speakers
As President at Red Door Interactive, John leads the agency’s Activation Group, supporting our team of creatives, analysts, developers, and cross-channel marketing experts. After beginning his career in Silicon Valley’s SAAS start-up world, he joined Red Door in 2006 in a search marketing role. Today, he draws on more than 20 years of brand and performance marketing experience to help in-house marketers solve their biggest problems.
Ron brings more than 25 years of experience in marketing technology, analytics, and digital innovation. As VP, Data & MarTech at Red Door Interactive, he helps organizations move from fragmented data and disconnected tools to an integrated measurement system that aligns analytics, AI, and marketing strategy with real business goals. By connecting data, attribution, and technology, Ron turns complexity into stronger performance and sustainable growth.
As MarTech Manager at Red Door Interactive, Kyle helps organizations build scalable digital ecosystems that connect technology, content, and business objectives. He drives website and MarTech initiatives that improve user experience and fuel long-term growth, drawing on a background in information architecture, CMS strategy, and web engineering to turn complex requirements into practical solutions. His work has guided clients in healthcare, higher education, real estate, and B2B industries through digital transformation.
Ashton creates user-focused digital solutions that help brands connect with audiences and achieve business goals. As Sr. Principal, Experience Design at Red Door Interactive, he applies UX strategy, creative thinking, and design leadership to turn complex objectives into intuitive experiences. He has led website redesigns and digital initiatives for brands like Essex Property Trust, Shea Homes, and Acushnet, consistently strengthening brands, improving engagement, and driving results.
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