Click to Cart: How Retail Media Closes the Loop Between Ad & Sale
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About the event
Retail media is changing what marketers can prove. Instead of relying on attribution models to estimate whether an ad influenced a sale, brands can connect media exposure directly to purchase behavior. That makes retail media one of the few channels where marketers can place the ad, see the sale, and understand what drove it.
But retail media is more than Amazon ads or another performance line item. The data behind each purchase can reveal which messages convert, which audiences deserve more investment, and how the rest of your marketing program should evolve.
At our upcoming webinar on Tuesday, August 25, we partner with RMIQ to share how retail media closes the loop between advertising and sales, and why the channel’s value extends far beyond the transaction.
We’ll explore how marketers can use retail media to improve measurement, sharpen decision-making, and connect commerce insights to a broader cross-channel strategy.
The session will feature RMIQ retail media expert Mat Drela and Red Door Interactive President John Faris.
Come ready to think about your own program. We’ll close with a live Q&A, giving you the opportunity to ask questions and apply the conversation to your own marketing challenges. By the end of the session, you’ll have a clearer understanding of how retail media can prove performance, uncover customer intent, and reduce risk across your broader marketing strategy.
Want a head start? Listen to Mat on our Marketing Remix "Tools of the Trade" episode, where he covers the fundamentals of retail media and clears up some of the category's biggest misconceptions.
Can’t make it live? Register for access to the recording so you can watch it later or share it with your team.
About the speakers
As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.
Mat Drela is the Founder and CEO of RMIQ, a Path to Purchase Institute 40 Under 40 Global Commerce Leader, and author of Retail Media: Strategy, Structure, and Execution. He has spent more than 15 years building and scaling AdTech companies, and today helps challenger consumer brands unlock growth through smarter retail media strategy and AI-powered campaign optimization across Amazon, Walmart Connect, Instacart, and other leading retail media networks.
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