Click to Cart: How Retail Media Closes the Loop Between Ad & Sale
Event Recap
Retail media is changing what marketers can prove. Instead of using attribution models to estimate whether an ad influenced a sale, brands can connect media exposure directly to purchase behavior. That makes it one of the few channels where marketers place the ad, see the sale, and understand what drove it.
Most brands stop there, treating retail media as Amazon ads or another performance line item. But the data behind each purchase reveals which messages convert, which audiences deserve more investment, and how the rest of your marketing should evolve.
In this webinar, we partner with RMIQ to show what retail media proves, where programs go wrong, and how the data sharpens the rest of your marketing.
Featuring RMIQ Co-Founder and CEO Mat Drela, author of Retail Media: Strategy, Structure, and Execution, and John Faris, President of Red Door Interactive, the session covers:
- Why strong listings come before ad dollars
- How a healthy ROAS can hide branded-search spend that would have converted anyway
- Where challenger brands win when skilled optimization beats budget size
- How retail data sharpens decisions across the rest of your marketing
New to retail media? Listen to Mat on our Marketing Remix "Tools of the Trade" episode, where he covers the fundamentals and clears up the biggest misconceptions.
About the speakers
As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.
Mat Drela is the Founder and CEO of RMIQ, a Path to Purchase Institute 40 Under 40 Global Commerce Leader, and author of Retail Media: Strategy, Structure, and Execution. He has spent more than 15 years building and scaling AdTech companies, and today helps challenger consumer brands unlock growth through smarter retail media strategy and AI-powered campaign optimization across Amazon, Walmart Connect, Instacart, and other leading retail media networks.
Explore Related Content
Keep up-to-date on the latest marketing trends, expert insights, and helpful resources.
