Bringing craftsmanship and innovation to life
The SM6 launch consisted of a full website redesign, bringing the story of golf technology, the wedge category, and the new SM6 to life in an authentic, compelling way. Because of the success of the new site in connecting users with relevant content, we were brought in again for the launch of SM7 the following year. Building off the foundation we had already laid down for SM6, we were able to dive deeper into the product detail experience, as well as more technical education. Beyond the site updates, we also provided a marketing channel and content launch strategy, ensuring the right message was delivered in the right places, at the right time.