Titleist Vokey: Pushing innovation forward
For those who refuse to recompromise
Titleist Vokey Design Wedges is a proven leader in the golf wedge category. Red Door had already supported on past product launches, & with the SM8 wedge line, Vokey turned to us to help them make the biggest splash yet.
Avid golfers are always looking for ways to perfect their shot—but new technology is a big monetary investment. Our creative campaign had to convince players that the right products can help them lower their score, but that Vokey SM8 was the best tool in the game to do so.
We supported the launch of SM8 with a variety of assets, including print, social, display, and updates to the website.
SM8 Teaser Video
To help Vokey generate hype during pre-launch, we provided the creative direction for the SM8 teaser video, focused on the relentless drive of the team to keep building upon the best.
"Red Door provided us with great creative concepts, and also a framework for how and when to implement the creative assets. We were able to utilize this framework as a team, and share this with our global markets to craft a communications plan which was both unified and adaptable to regional needs."