Bosch

Understanding the User Experience

Bosch, a leader in home and kitchen appliances, partnered with Red Door to launch a virtual experience microsite amid a global pandemic. With the platform up and running, the next step was to understand and optimize the customer experience.

Industry

Appliances & Home Goods

Channels

Website Development

Explore the partnership

Bosch

The Opportunity

With the microsite live, Bosch could begin gathering feedback from real users to better understand how they navigated the site and engaged with its products. The goal was to identify areas of friction and uncover ways to make the platform more intuitive and useful.

The Insight

We knew that user feedback alone wouldn't tell the whole story. By pairing firsthand observations with behavioral data, we could validate what customers were experiencing, pinpoint where they encountered obstacles, and build a more informed strategy for conversion rate optimization.

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User Testing and Analytics

Turning user insights into action

We leveraged UserTesting.com to recruit users and conduct qualitative analyses of site engagement and navigation. Then, we performed a quantitative funnel analysis through Google Analytics to pinpoint areas for improvement. These findings informed a comprehensive conversion rate optimization roadmap. One key enhancement was a new CTA that directed visitors from the virtual kitchen tour back to the primary product detail page, where they could learn more and move further down the purchase funnel.

Angled tablet showing a Bosch UX research slide on refrigerator exterior findings with a kitchen scene and user feedback callouts

Tablet and stylus showing a Bosch UX research slide on the VEX home page with a kitchen scene and user feedback notes

Laptop showing a Bosch virtual kitchen experience with a 500 Series 3-door refrigerator product pop-up and View Product Details button

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Key Metrics

Creating a more engaging user experience

Our recommendations helped Bosch remove friction from the customer journey, encouraging visitors to explore more products and spend more time on the site.

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