Crafting a microsite that’s made to savor
Bosch is a leader in high-quality, German-engineered home and kitchen appliances, known for pairing elevated design with a customer experience built around innovation and ease.
With a slate of new product launches planned for 2021, Bosch needed a virtual solution that could do more than showcase appliances online. The experience had to feel exciting and intuitive, stay evergreen as innovation continued, and help set a new standard for branded virtual experiences that could support sales over time.
Red Door recognized that an interactive and evergreen virtual experience could help Bosch elevate its product storytelling and reach customers beyond physical showrooms.
Bringing Bosch appliances to life in a virtual kitchen
Red Door designed and developed a panoramic virtual kitchen microsite that made Bosch appliances feel immersive, intuitive, and easy to explore. Clickable product hotspots allowed visitors to move through the space naturally, while tips from Bosch partner and celebrity chef Curtis Stone added trusted third-party credibility and helped reinforce the brand’s quality story.
Orchestrating a unified build
We led cross-functional collaboration across TC Studios, Woo Creative Agency, and Bosch’s internal teams to unify production, creative, and technology. Despite the complexity of multiple stakeholders and workflows, we streamlined communication, aligned priorities, and delivered a cohesive experience on time and under budget.
Optimizing the experience with ongoing insights
We established a continuous optimization plan grounded in real user behavior. By monitoring UX performance, running iterative tests, and refining the experience over time, we ensured the microsite remained effective well beyond launch, delivering a seamless, high-performing experience that reflects the quality of Bosch appliances.
“The Bosch Virtual Kitchen Experience is a valuable tool that enables consumers to experience true Bosch quality and design by interacting with product features and innovations from the comfort of their homes. Whether the consumer is looking for a single unit replacement or planning a full kitchen remodel, this virtual platform will help them learn about their dream Bosch kitchen!”
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?