Opening the door to healthier living
Shea Homes is one of the nation’s largest private homebuilders, known for thoughtful design and enduring quality. We helped shape and launch their new home wellness offering, bringing it to market as Pure Living™.
As Shea Homes prepared to launch a new home wellness product, it needed to stand out in an already-crowded marketplace. Health and wellness were familiar themes in homebuilding, and several competitors had already introduced similar offerings.
To make the product feel distinctly Shea, the brand needed more than a list of wellness features. We saw an opportunity to create an identity that connected wellness with everyday living while clearly communicating what made Shea Homes’ approach different.
Creating a distinct wellness brand
Our first task was to develop a name and visual identity for Shea’s wellness product. Through our thoughtful, user-tested creative process, Pure Living™ by Shea Homes® came to life. From there, our next steps were to develop all the new product launch collateral, and a marketing rollout plan to help spread the word. Creative assets included: a print brochure, product landing page, announcement email, web banners, and a social media toolkit.
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?