Heos by Denon

Hosting the Ultimate HEOS House Party

HEOS, Denon's wireless speaker system, wanted to make a splash at the KAABOO music festival. We transformed a traditional festival booth into an immersive house party experience that showcased the brand's innovative sound technology and engaged music lovers in new ways.

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Industry

Consumer Goods

Channels

Brand Strategy & Creative

Social Media

Explore the partnership

The Opportunity

In 2016, HEOS by Denon approached Red Door to support its first-ever on-site representation at the Del Mar KAABOO festival. The goal was to deliver a premium, personal experience that would capture email opt-ins, drive sales, encourage product demos, and boost social engagement.

The Insight

With a music-loving crowd and no specific parameters for the activation, we saw an opportunity to push the limits of a typical festival booth. By bringing HEOS' multi-room functionality to life, we could create an immersive experience that felt seamless and not transactional.

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Experiential Activation

Creating an immersive sound experience

We transformed a 10-by-20-foot activation space into the ultimate HEOS House Party. Complete with couches, a welcome mat, front and backyard setups, a custom neon sign, and a craft root beer kegerator, the space felt like a real home. A sound wall featuring more than 50 HEOS 3 speakers and a TV paired with HEOS HomeCinema demonstrated the power of HEOS sound.

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HEOS House Party branded cornhole board with white bean bags on a wood surface

Hand pouring a drink into a red HEOS by Denon cup beside stacked House Party cups at a festival tap

Group posing with red cups on a white couch for a photo booth shot in the wood-paneled HEOS House Party lounge

Social and Content Activation

Taking the party beyond the booth

We encouraged guests to share their experience through a photo booth, props, Polaroid cameras, and the #HEOSHouseParty hashtag. Hourly speaker giveaways and a daily grand prize incentivized contest entries and helped us capture email addresses from interested consumers. We extended the experience through user-generated content, Facebook Live interviews, Instagram Stories, and behind-the-scenes footage.

Phone screen showing Denon Instagram post of hands holding a HEOS 1 speaker against a colorful mural at KAABOO San Diego

Large festival crowd watching a live band on the KAABOO main stage in front of big video screens

HEOS by Denon team member in a branded black shirt and festival wristband using a tablet at the HEOS House Party event

HEOS by Denon House Party invitation postcards reading "You're Invited. Just Follow the Beat." in red and black

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Key Metrics

Making a lasting impression beyond the festival

Over three days, the HEOS House Party drove high consumer engagement, generated millions of social impressions, and turned festivalgoer interest into valuable email opt-ins.

100,000+