Projects
PLNU: Founded on finding you
BUILDING AWARENESS AND ENRICHING A BRAND.
While their undergraduate school already had an established reputation, Point Loma Nazarene University (PLNU) needed our help creating awareness around their graduate and adult degree completion programs.
Services Provided
The Challenge
To create a markedly distinct campaign around PLNU’s graduate and adult degree completion programs that could break through the crowded higher education space.
Our approach
To help PLNU stand apart, we wanted to tell an authentic, multifaceted story across various formats and placements, all centered around our core message of “Founded on Finding You.”
Developing an integrated campaign
To highlight the intangible experience of studying at PLNU, we launched an integrated creative campaign that included banner ads, social ads, social videos, landing pages, programmatic audio, and more.
Building community awareness
In addition to print and online creative, we also designed OOH assets such as billboards and a trolley and bus wrap, to ensure we were reaching our audience in strategically targeted areas.
Establishing an anthem
The campaign “anthem” video brought adult student voices to life as they shared about their PLNU experiences and how the university has shaped their future.
