Bosch: Driving conversions through optimization
Dominating the New Year
Red Door set several objectives with Bosch to drive awareness, increase conversion rates, and improve consideration. Throughout the year, Bosch dominated the competition in the digital space.
Objective & Goals
We tasked ourselves to improve consideration through custom content, increase dealer searches and conversion rates, and drive record awareness and visits to Bosch.com.
Some tactics we used on this project were geo-targeted dealer showrooms to create exposure for our partners, implemented and promoted video, and increased search visibility through keyword optimization.