The integration of Vokey’s core goals to drive education around their products, increase custom wedge-fitting opportunities, and boost eCommerce sales, was integral in ensuring this process was a success. Vokey and Red Door Interactive team members worked collaboratively to assess the most significant business questions to ask, so that they could then assess what action to take based on their goals. With this careful consideration, we could be sure all activity backed up their specific business goals.
Working hand in hand with Vokey's prominent marketing team members, Red Door Interactive designed dashboards for the specific consumer built around their primary focuses. The Vokey team initially identified areas of the business that would most likely benefit from more specific, organized data-related insights, primarily noting overarching digital marketing strategy, eCommerce, paid media, organic social media, and email. In optimizing these avenues, we worked to integrate data sources that would provide the most effective insights, such as Google Analytics, Twitter, Instagram, Vimeo, ExactTarget, AdWords, Facebook Ads, and Twitter Ads, among others. Integrated and channel-specific dashboards were built to answer all of the key marketing business questions on an ongoing basis.
Coming out of the integration process, Vokey has maintained Domo dashboard use daily, noting its helpfulness in sparking key questions and resulting discussions. With significant marketing channel data in one convenient location, the team is able to quickly understand the precise actions that will lead to an increase in performance and efficiency.