Meet the Marketer - David Kahan, Birkenstock

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry leading brands.
 
In this episode, we sit down with David Kahan, Chief Executive Officer at Birkenstock Americas – a footwear brand dedicated to crafting quality products and improving the lifestyles of its customers, since 1774. Much like any heritage brand, Birkenstock's popularity has come in waves – in the '60s, '70s, '90s and today, it is once again, acclaimed by outdoors enthusiasts, celebrities, models –and now influencers – alike. This is due in part to a renewed strategy that Kahan has put in place in his time with the company, and a philosophy of maintaining the heritage of the brand, while finding new and innovative ways to create excitement with consumers.

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