Ad Trends x Home Appliances

Our AdTrends research series, produced in collaboration with MNTN, highlights important marketing and advertising statistics across major industries like healthcare, higher education, food and beverage, and more.

In this installment, we use ad spending data to uncover how home appliance brands are currently allocating budgets, and where there’s room for improvement.

The findings highlight a heavy emphasis on lower-funnel tactics, revealing a missed opportunity to invest in brand-building channels that drive long-term growth. These insights help marketers recalibrate their mix, blending performance and brand efforts to fuel both immediate returns and sustained demand.