Keeping a Heritage Brand Relevant

WD-40’s challenge wasn’t awareness—it was evolution. As audiences, behaviors, and digital expectations shifted, the brand needed to continue showing up as both timeless and modern. Red Door partnered with WD-40 to translate audience insight into actionable strategy, extend the brand’s core platform through creative execution, and steward the digital ecosystem that supports long-term growth. From brand activations to product storytelling and platform development, our work focused on helping WD-40 connect with long-time loyalists while earning relevance with new generations of hands-on consumers.