Supporting Enrollment Through Integrated Strategy

NAU
2020-2025

Northern Arizona University is a public institution operating in an increasingly competitive higher education landscape. Over the course of our partnership, Red Door supported NAU with integrated digital strategy and execution, helping the marketing team respond to shifting student behavior, rising competition, and growing demand for flexible learning options through a more connected, insight-driven approach.

Aerial view of Northern Arizona University's campus with mountain backdrop and fall foliage, with the NAU logo overlaid in white.

Bringing Clarity to Complex Marketing Decisions

We partnered with NAU to deliver an integrated digital marketing program focused on generating qualified demand and supporting enrollment priorities. Across paid media, SEO, analytics, web support, and strategic workshops, our role extended beyond execution to helping teams interpret data, connect insights, and align around shared objectives. During a period of significant change in higher education, we supported NAU with agile strategy and practical guidance to help marketing operate with greater clarity and confidence.

MOMENTS OF IMPACT

The facets that continue to shape our partnership.

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SEO & Analytics

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eyebrow

SEO & Analytics

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eyebrow

SEO & Analytics

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eyebrow

SEO & Analytics

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eyebrow

SEO & Analytics

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Integration

Aligning Marketing to Enrollment

We worked to bridge marketing and enrollment teams by translating data, systems, and performance insight into clearer visibility and shared understanding around marketing priorities.
Brand Building

At the Speed of You

We helped bring NAU’s At the Speed of You brand platform to life across channels, balancing emotional storytelling with enrollment-focused messaging to reinforce relevance and reach new audiences.
Expansion

Reaching New Audiences Through NAU Online

As enrollment patterns shifted, we supported the prioritization of NAU Online through integrated strategy and media, helping reach working adults, parents, and non-traditional students.
Agility

Adapting Strategy in a Dynamic Market

We helped NAU evolve its media approach by prioritizing efficiency, smart targeting, and early adoption of emerging platforms to remain competitive in a constrained environment.

Explore More Client Programs

Explore more of our longest-standing client relationships and the robust, multi-faceted programs we’ve built in partnership.

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