Redesigning the Website for Doers
3-IN-ONE, a WD-40 Company maintenance product brand, focuses on specific-use solutions that address a variety of needs for Doer and DIYer audiences.
3-IN-ONE tasked Red Door to redesign and rearchitect their website, aiming to improve overall site performance and create a better experience for the Doer and DIYer audience.
After partnering with the client to understand their business goals and challenges, we outlined a strategy to deliver on two objectives: create awareness around a refreshed brand identity and make that experience easily accessible for the right audiences.
Reimagining a refreshed brand online
3-IN-ONE refreshed their brand to feature an “easy to choose, easy to use” approach to best appeal to its two core audiences: Millennial Doers and DIYers. To support the refresh, Red Door redesigned the website experience, reimagining creative to accurately reflect the new brand and building a front-end that represented it consistently across the site.
Creating a mobile-first DIY resource
Because most site traffic came from mobile devices, Red Door developed a mobile-first experience that preserved both functionality and brand messaging across responsive breakpoints. The team also created an instructional content hub featuring projects, videos, how-to material, and related products designed to inspire audiences and guide them toward the right solutions.
Improving performance and time-to-market
Red Door modernized the 3-IN-ONE digital platform through a new CMS, improved hosting infrastructure, enhanced coupon functionality, and optimized Product Detail page pathways. By implementing cloud architecture, automation, and a more flexible deployment process, the new site improved overall performance, elevated the user experience, and better supported the brand’s evolving marketing needs.
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?