Visualizing Data to Drive Smarter Marketing Decisions
Red Door Interactive partnered with the Vokey Wedge team at Titleist to unify siloed marketing data, transforming fragmented insights into a centralized, actionable solution.
Red Door Interactive and the Vokey Wedge team at Titleist evaluated the marketing business to identify where better data visibility could drive improvement. While performance was strong, siloed channel data made it difficult to access insights and act quickly.
Progress required more than access; it required integration. By bringing multiple data sources into one environment, the Vokey team could shift to faster, insight-driven decision-making.
Centralizing data in one view
To address siloed data across channels, we recommended integrated Domo dashboards that could pull multiple data streams into one place. By visualizing the most significant marketing data in a single view, the Vokey team gained clearer visibility into performance and a more efficient way to access insights. The dashboards not only unified reporting, but also created a foundation for faster, more informed decision-making.
Activating on Shared Insights
Working closely with Vokey stakeholders, we aligned dashboard development to core business goals, including product education, custom wedge fitting, and eCommerce growth. We identified key marketing questions and integrated data sources such as Google Analytics, social platforms, and paid media to answer them. With shared access to centralized insights, the team can now take ongoing action, spark informed discussions, and quickly identify opportunities to improve performance and efficiency.
"Having data from a variety of sources in a single location was a critical step for our team. The importance of Red Door Interactive’s thoughtful approach to understanding our business and goals, and then applying this knowledge to the data visualizations cannot be overstated and made each of our dashboards more actionable & engaging."
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?