Case Studies
/
Vokey

Driving Innovation with SM8

Titleist Vokey Design Wedges is a proven leader in the golf wedge category. For the launch of the SM8 wedge line, Vokey partnered with Red Door Interactive to create a campaign that matched the product’s relentless pursuit of performance.

Industry
Sports & Active Lifestyle
Channels
Brand Strategy & Creative
Explore the partnership
Three Vokey SM8 wedges in black, brushed steel, and chrome finishes lined up on a workbench beside design sketches.
The Opportunity

With the upcoming SM8 wedge line, Vokey wanted to create its biggest product launch yet. The campaign needed to showcase the innovation behind the wedges while proving to avid golfers that the right technology could meaningfully improve their performance on the course.

The Insight

Golfers are constantly searching for ways to perfect their game, but new equipment is a significant investment. To resonate with this audience, the campaign needed to position SM8 not simply as a new wedge, but as the next evolution in precision performance from the most trusted name in the category.

SM8 Teaser Video

Focused on the relentless pursuit of innovation, the SM8 teaser video helped build excitement ahead of launch while reinforcing Vokey’s position as a leader in golf performance technology.

Campaign Creative

Launching a fully integrated product campaign

We supported the SM8 launch with a comprehensive creative campaign spanning print, social, display, and website updates. The creative system emphasized Vokey's relentless pursuit of innovation, reinforcing the wedge line’s premium positioning while creating a unified experience across every customer touchpoint.

Mockup grid of Vokey SM8 case study layout pages showing wedge imagery, copy blocks, and design system elements on dark backdrop.
Open magazine spread with Vokey/Titleist SM8 ad showing a golfer's follow-through beside a bunker and lineup of wedge finishes.
Mobile mockup of SM8 technology page featuring neon-lit wedge graphic, CG loft chart, and Spin Milled Grooves explainer.
Video Production

Building anticipation before launch

To help generate excitement ahead of launch, we developed the creative direction for the SM8 teaser video. Centered on the team’s drive to keep improving the best, the video highlighted the craftsmanship, precision, and innovation behind the wedge line while building momentum ahead of the official release.

Mobile mockup of Vokey SM8 landing page with golfer mid-swing hero and "For Those Who Refuse to Compromise" tagline.
Tiled social ad creatives featuring a chrome SM8 wedge on turf with "For Those Who Refuse to Compromise" and red Experience SM8 button.
No items found.

"Red Door provided us with great creative concepts, and also a framework for how and when to implement the creative assets. We were able to utilize this framework as a team, and share this with our global markets to craft a communications plan which was both unified and adaptable to regional needs."

Jeremy
Stone
Marketing Director of Vokey Wedges
Key Metrics

Explore More Case Studies

Luxury white kitchen with Thermador built-in column refrigerator, French door fridge, pro range, wine cooler in island, and tall arched windows.
Thermador
Reimagining Refrigeration as a Brand Gateway
Appliances & Home Goods
A bright all-white kitchen featuring Bosch stainless steel appliances including a French door refrigerator, wall ovens, and a range, with hardwood floors and a center island.
Bosch
Winning urgent fridge replacement moments
Appliances & Home Goods
A wooden platter with sliced roast beef, flanked by sauces and fresh herbs, surrounded by vibrant pink flowers and various side dishes, creating a festive atmosphere.
Anova
Creating Organic Momentum During the Holidays
Appliances & Home Goods

Let’s build something greater together.

Ready to start a partnership built on clarity, collaboration, and real results?

Contact Us