Building Organic Visibility Through SEO
A lifestyle sun care brand partnered with Red Door to grow organic visibility and connect with consumers searching for skin protection, ingredients, and beach-centric lifestyles.
Sun Bum needed to improve organic search visibility in a competitive category while educating consumers and supporting long-term brand growth.
Red Door saw SEO as more than rankings, using search intent and content strategy to connect Sun Bum's brand values with what consumers were actively searching for.
Establishing an SEO Foundation
Our SEO team conducted keyword research and technical audits to build a scalable SEO foundation aligned to how consumers search for sun care products. The research uncovered high-intent queries around SPF levels, ingredients, and skin types that Sun Bum could own.
Creating Search-Driven Content
We developed optimized content that answered real consumer questions about sun protection, product selection, and ingredients, all written in Sun Bum's laid-back brand voice. This content strategy improved discoverability while keeping the brand's personality front and center.
Optimizing Site Performance
We improved site structure, metadata, and technical performance to support sustained organic growth over time. These backend improvements ensured search engines could properly crawl and index Sun Bum's expanding content library.
Project Outcomes
A search-led strategy helped Sun Bum strengthen discoverability and connect with high-intent audiences organically.
Increase in non-brand organic clicks
Increase in organic traffic
Increase in year-to-year revenue from the mineral pages
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?