Taking Thoughtful Design to the Next Dimension
Shea Homes is one of the nation’s largest private homebuilders, known for thoughtful design, enduring quality, and creating spaces for real life. Shea3D extends that approach by giving buyers more control over how key living areas come together.
As part of its award-winning approach to home design, Shea Homes developed Shea3D, a customization tool that allows buyers to choose the placement of their kitchen, dining, entertainment, and outdoor living areas. As a brand-new offering, it needed a compelling, clear introduction that could generate interest.
We saw that Shea3D’s value went beyond offering more choices. It gave buyers the ability to shape a home around their lifestyle. By grounding the launch in that human benefit, we could make an innovative customization tool feel intuitive, relevant, and distinctly Shea.
Introducing Shea3D
“A New Way of Thinking About Homebuilding” introduced the Shea3D experience through a clear, engaging video. We developed the script and storyboard to demonstrate how buyers could arrange key living spaces around the way they live.
Launching an integrated experience
To help get Shea3D off the ground, we developed strategic recommendations for the product platform, story, positioning, naming, and logo. We then applied the identity across an integrated launch that included website banners, an announcement email, a dedicated landing page, and Sales Center print collateral.
The Results
The integrated launch generated strong traffic, sign-ups, and video engagement, while inspiring prospective buyers to explore communities offering Shea3D.
landing page visitors
interest-list sign-ups
of visitors explored Shea3D communities
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?