Enhancing the Digital Homebuying Experience
Established homebuilder Shea Homes creates thoughtfully designed communities where real life happens. The brand partnered with Red Door Interactive to redesign its website around the needs of homebuyers at every stage of their journey.
Shea Homes wanted to redesign its website to better meet the needs of current and prospective customers. The new experience needed to greet new homebuyers, welcome back returning visitors, offer comprehensive home search functionality, and unite two previously separate business entities under one digital roof.
Beyond meeting a list of tactical business needs, the website had to give customers a glimpse into the Shea way of life. Our team paired rich, compelling creative with a useful, personalized experience that guided customers through every stage of the homebuying journey.
Creating a home for every buyer journey
Following an in-depth discovery process, our team developed a new look and feel, then coded, tested, and refined a website built around the project’s goals. A robust “Find Your Home” search helps customers narrow their choices, on-domain master plan pages keep them engaged, and the “My Shea Home” portal delivers a personalized experience with saved searches, favorites, curated resources, and document storage.
“This [website launch] has been a day we have all been waiting for, and we are extremely proud to celebrate this milestone with Red Door Interactive. You each put in countless hours to bring this site to life. We could not have done it without you.”
Creating a digital foundation for continued growth
In the first 18 months after launch, the redesigned website generated meaningful engagement across the Shea Homes customer journey.
leads generated
return visitors
floor plan views
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?