Case Studies
/
SDGE

Redefining the Future of Clean Energy

Red Door partnered with SDG&E to build awareness of their clean energy initiatives and encourage EV adoption and community engagement across San Diego and Southern Orange County.

Industry
Consumer Services
Channels
Brand Strategy & Creative
Explore the partnership
Flat illustration of an EV with a surfboard on the roof plugged into a charging station under a cartoon sun on a coral background.
The Opportunity

SDG&E wanted to increase awareness around the impact of their clean energy services locally and nationally and drive engagement with sustainable initiatives.

The Insight

Red Door identified a need for a campaign that not only educated on EV benefits but inspired adoption and pride in local clean energy progress.

Animated video still of a white EV with a surfboard on its roof driving past illustrated gas stations, captioned "Or Gas Stations in All of San Diego."
Campaign Platform

“It’s On” EV Awareness Campaign

Red Door developed the 'It's On' campaign, grounded in consumer research, to raise awareness of EV benefits, educate consumers on clean energy options, and motivate adoption. The platform gave SDG&E a clear, ownable message that made the transition to electric vehicles feel accessible and exciting.

SDG&E "It's ON." display ads in multiple sizes on a teal background promoting EV benefits like zero oil changes and skipping gas station lines.
An EV charging kiosk in a parking lot displaying an SDG&E "Like Having VIP Parking — It's ON." campaign ad, with electric cars charging behind it.
The SDG&E "It's ON." campaign logo in green with a teal location pin replacing the letter O, on a white background.
Media Planning & Execution

Multi-Platform Media Plan

We built an immersive media plan spanning digital, social, and environmental out-of-home placements to maximize reach and engagement. The multi-platform approach ensured the 'It's On' message reached consumers at different stages of EV consideration.

A billboard against a blue sky reading "Ride Solo in the Carpool Lane. Driving electric has never been easier" with the SDG&E It's ON. logo.
Two trolley car wrap designs — one with illustrated EV messaging panels, one with a large "It's ON." logo spanning the full car length.
A white electric vehicle wrapped with the SDG&E "It's ON." campaign logo and branding, parked in front of a modern building.
Asset Production

Visual & Experiential Assets

We created a full suite of visual and experiential assets, including logo design, animated videos, social ads, banners, billboards, and interactive kiosks, to bring the 'It's On' campaign to life. Each asset was tailored to its environment, from highway billboards to interactive touchpoints at community events.

A desktop iMac and full-page scroll view of the SDG&E "It's ON." campaign landing page promoting EV ownership benefits.
A printed "Natural Gas Fuels Our Homes" infographic brochure showing a cross-section house diagram with labeled gas appliances, resting on a wood surface.
Chalk stencil art on a waterfront plaza reading "SDG&E Is Coming Clean — 0% Coal Power Since 2008. 43% Renewable Energy Today," with a cyclist and city skyline.
Key Metrics

Project Outcomes

The work elevated SDG&E’s clean energy initiatives and supported broader community engagement around sustainability.

Explore More Case Studies

Luxury white kitchen with Thermador built-in column refrigerator, French door fridge, pro range, wine cooler in island, and tall arched windows.
Thermador
Reimagining Refrigeration as a Brand Gateway
Appliances & Home Goods
A bright all-white kitchen featuring Bosch stainless steel appliances including a French door refrigerator, wall ovens, and a range, with hardwood floors and a center island.
Bosch
Winning urgent fridge replacement moments
Appliances & Home Goods
A wooden platter with sliced roast beef, flanked by sauces and fresh herbs, surrounded by vibrant pink flowers and various side dishes, creating a festive atmosphere.
Anova
Creating Organic Momentum During the Holidays
Appliances & Home Goods

Let’s build something greater together.

Ready to start a partnership built on clarity, collaboration, and real results?

Contact Us