Epicuren Discovery

Elevating Epicuren’s organic search performance

Epicuren is a high-end, organic beauty brand focused on premium skincare products. To increase online sales, Red Door revamped the brand’s eCommerce SEO and content strategies, improving organic search visibility and driving DTC growth.

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Industry

Consumer Goods

Channels

SEO & AEO

Brand Strategy & Creative

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The Opportunity

Epicuren needed to boost sales from organic search results. The brand had virtually no organic visibility for DTC (direct-to-consumer) eCommerce pages. Products and content did not rank prominently on the first page of search results, and organic search drove only a small percentage of sales.

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The Insight

Red Door tailored our approach to Epicuren’s needs, combining technical SEO best practices with content-focused tactics to drive organic visibility for priority pages. Keyword research, competitive gap analysis, and strategic content optimization would help position Epicuren for stronger search performance.

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SEO Strategy

Revamping SEO for greater visibility

To improve organic search visibility on epicuren.com, we conducted technical SEO and content audits, keyword research, and a competitive gap analysis. We fixed sitemap URLs, broken links, 404 errors, internal linking, and missing structured data. We also optimized metadata, headings, anchor text, image alt text, and page copy, then created new content around skin types, cleansers, masks, ingredients, and moisturizers.

Phone screen showing an Epicuren blog post titled "The Right Way to Apply Moisturizer" with a woman applying cream to her nose

Epicuren blog post titled “Dry vs Dehydrated Skin. What’s the Difference?” with a woman patting her face with a towel`

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Key Metrics

Driving measurable growth through organic search

Through technical SEO improvements and content optimization, Epicuren significantly increased DTC sales, keyword rankings, and year-over-year organic search traffic.

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