Heos by Denon

Crafting a Brand Identity for Wireless Sound

Denon is a longstanding global electronics brand with a reputation for quality and innovation. With the launch of HEOS, its app-enabled wireless speaker system, Denon set out to bring a new generation of sound to music lovers everywhere.

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Industry

Consumer Goods

Channels

Brand Strategy & Creative

Explore the partnership

The Opportunity

Denon came to us with just a prototype of its wireless speaker system. With the product still in pre-production, we had to imagine how to build an engaging brand presence that could stand out in a competitive market and get the story out.

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The Insight

We saw an opportunity to leverage Denon's reputation for superior sound while differentiating HEOS in a competitive market. To deliver on this goal, we developed a strategic launch plan informed by audience and market research, created a distinct brand identity, and built promotional materials to bring it to market.

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ANYWHERE SOUNDS AMAZING

We brought the HEOS brand identity to life through the concept and art direction of a promotional video that showcased the power and versatility of wireless sound.

Brand Identity

Creating an identity for the future

Our branding process started with a naming project. After several rounds of brainstorming, we couldn't find a word that felt right, so we made one up. To us, “HEOS” carried the feeling of confidence and sophistication that Denon wanted to achieve, and inspired a sense of innovation as we looked toward the future. We then worked through iterations of logos and developed a style guide that expressed the youthful irreverence and tech-savviness Denon wanted to portray.

Brand Marketing Collateral

Creating a cohesive brand experience

We designed product packaging, POP and tradeshow graphics, email campaigns, blog content, and an SEO-driven landing page to support the launch and ongoing promotion of HEOS. The launch earned positive reception from the music technology industry and audiophiles alike, but the story didn't end there. As HEOS expanded its products and music services, we found new ways to engage music lovers, including an immersive HEOS House Party experience at the KAABOO festival.