Guiding Runners to the Right Fit with GLOBAL SEO
ASICS partnered with Red Door Interactive to create search-optimized content designed to increase ecommerce traffic and conversion, with opportunities for promotion across channels and markets. The result was a global pronation guide built around user intent.
ASICS wanted to consistently increase traffic and conversion on its ecommerce site. To support that goal, we set out to identify opportunities to rank for relevant, non-branded terms and create content that could perform across channels and regions.
An international content gap analysis revealed that a UK pronation guide was drawing traffic from the U.S. and Australia, where users could not complete a purchase. The page proved that strong search demand existed, but ASICS needed a localized, conversion-ready global experience.
Creating a global pronation hub
After analyzing 200,000 keywords across six languages and nine countries, we identified more than 100,000 monthly searches related to pronation. We used those findings to build a Search Intent Optimization roadmap for four pages addressing both informational and commercial intent. Our cross-functional teams then developed supporting product pages, wireframes, and page designs. ASICS localized and deployed the experience across 17 countries.
Check out the unique Pronation Guide landing pages for the U.S. and U.K.
Turning search intent into revenue
After its launch, the evergreen pronation hub increased conversion and revenue while creating lasting organic visibility.
increase in conversion rate
increase in all-channel revenue year over year
in incremental revenue to date
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?