Case Studies
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Anova

Creating Organic Momentum During the Holidays

Anova makes elevated cooking accessible to home chefs, designing products that transform everyday meals into memorable experiences.

Industry
Appliances & Home Goods
Channels
Social Media
Explore the partnership
A wooden platter with sliced roast beef, flanked by sauces and fresh herbs, surrounded by vibrant pink flowers and various side dishes, creating a festive atmosphere.
The Opportunity

Anova needed to rise above the noise of holiday marketing sameness with organic content that inspired anticipation and engagement without adding production strain.

The Insight

Red Door saw that inspiration, not promotion, would drive authentic engagement—leveraging existing assets to create festive, valuable social content that felt personal and effortless.

Content Repurposing

Turning Long-Form into Shareable Moments

We transformed Anova’s YouTube videos into daily Instagram Reels for the '12 Days of Anova' countdown, making high-performing content easy to consume and consistent across the season.

Three smartphones display a cooking app. Left shows a hand holding a croissant with text "It heats evenly." Middle shows asparagus cooking with "It steams perfectly." Right shows an oven with text "ANOVA PRECISION OVEN 2.0." Overall tone is modern and culinary-focused.
Influencer collaboration

Partnering for Authentic Influence

To enrich the campaign, we collaborated with an established influencer to showcase real cooking moments, blending seasonal relevance with authentic brand storytelling.

A hand holds a phone displaying a Christmas tree. Nearby, images show a person in an apron cooking: adding cranberries, spooning filling, checking the oven, and holding finished pastries with a joyful expression. The mood is festive and cheerful.
Organic social strategy

Driving Festive Engagement Organically

Each daily post featured curated recipes, real user cooking clips, and subtle product nods, sparking conversation, anticipation, and ongoing visibility even without the boost of paid media.

A smartphone displaying a social post features ANOVA oven settings for a pie recipe. Background includes other social post images of recipe steps for the pie.
Overhead view of nine social post panels detailing a recipe for steam-baked molasses and maple pecan pie, including ingredients, and step-by-step instructions.
Key Metrics

Festive Reach. Sustained Engagement.

The organic campaign achieved strong reach and relevance, keeping Anova top-of-mind throughout the season.

46,000+

Average impressions per post

$16,825+

Earned media value

100%

Organic content strategy

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