Programs
We partnered with the SDG&E team to create unique, custom, creative campaigns that could highlight the work that they are doing to improve San Diego and Southern Orange County’s footprint, as well as their continued commitment to the future of clean energy innovation.
Following a deep dive into current consumer needs and developing trends within the electric vehicle industry, we created the “It’s On” campaign to raise awareness, educate the consumer of the benefits, and activate their journey of discovery into the unique benefits EVs could bring to their family.
With the campaign defined, we developed an immersive and far-reaching plan that mapped out the launch and life of the “It’s On” campaign across the digital landscape on platforms like Facebook, Instagram, and YouTube, as well as unique environmental out-of-home opportunities.
Once the media plan was set, we got to work on developing the creative assets. Our “It’s On” campaign included: logo development, an animated video series, banner ads, social ads, social videos, a landing page, trolley and car wraps, EV charging station banners, gas station pump videos, car dealership glove kits, billboards, and an interactive kiosk app.
We created the It's On video to be the anchor of the campaign, to educate San Diego on how convenient it is to drive EVs. The video was shown everywhere from TV to local gas station pump monitors.
To highlight the work that SDG&E is doing in the community for renewable energy, we developed a “reverse graffiti” campaign that would highlight some of their impressive achievements and statistics in a visually interesting way. The campaign combined print, environment, and event marketing, including airport billboards and charging table skins, and TV ads featured at local Petco Park.
SDG&E needed to present an opportunity to improve the current natural gas pipeline in the county. To help them deliver their campaign message, we developed a robust presentation for them to use in key stakeholder and town hall meetings. The presentation included easy-to-understand visuals, and could be customized to the audience in order to get across the most captivating story.
From the “It’s On” Campaign driven by a desire to boost local adoption of electric vehicles, to the educational clean energy campaigns and community outreach, we’ve helped SDG&E contribute to the growth and evolution of San Diego as a community, while investing in the success of future generations. We are excited as SDG&E’s initiatives continue to evolve, and look forward to the expanded adoption of clean energy across the country.