Partners

Google: Helping brands connect with their customers

10.18.2016 Red Door Interactive Red Door Interactive

RED DOOR + GOOGLE

Red Door enjoys many Premier Partner perks, that in turn, allow us to support our clients in the best way possible. In addition to having a dedicated Agency Account Strategist on hand, we get access to beta ad types before most other advertisers do, giving our clients the leading advantage. We also get exclusive Google event invites, Google participation in our own events, as well as access to confidential Google Product Roadmaps, which give us the scoop on insider information. And, because we’re always learning, we benefit from advanced in-person trainings for our experts, and focused strategy sessions for our clients that are looking to expand their advertising investments.

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Beyond its search engine capabilities, Google offers a variety of tools and technologies to help brands engage with their audiences and optimize their online experience.

With Google Ads, brands can reach their customer across a mix of different touchpoints, and with Google Marketing Platform, they can bring all their advertising and analytics data into one place to make smarter decisions and see better results. At Red Door, we’ve achieved Premier Partner status and are certified in Google Analytics and Google Ads, enabling us to help our clients take advantage of these resources for their own businesses.

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Beyond its search engine capabilities, Google offers a variety of tools and technologies to help brands engage with their audiences and optimize their online experience.

With Google Ads, brands can reach their customer across a mix of different touchpoints, and with Google Marketing Platform, they can bring all their advertising and analytics data into one place to make smarter decisions and see better results. At Red Door, we’ve achieved Premier Partner status and are certified in Google Analytics and Google Ads, enabling us to help our clients take advantage of these resources for their own businesses.

GOOGLE RELATED SERVICES

Here are some of our Google Marketing Platform and Google Ads services

  • Measurement Strategy
    Red Line

    As the first step in creating a data-driven marketing program, we work with the client to define financially oriented business objectives and key performance indicator targets.

  • Google Analytics Implementation
    Red Line

    We audit the implementation and configuration of Google Analytics/360, and mitigate any issues that would hinder accurately reporting on and analyzing performance against KPI targets. 

  • Google Analytics Integration
    Red Line

    We integrate Google Analytics 360 with Google Search Console, Google Search Ads 360, Google Campaign Manager, and Google Display & Video 360 to consolidate reporting and campaign analysis. 

  • Third Party Integration
    Red Line

    We also integrate Google Analytics 360 with Salesforce and other third-party platforms such as Marketo, live chat vendors such as LivePerson, and call tracking platforms such as Call Rail or DialogTech.

  • Google Tag Manager Implementation
    Red Line

    We audit the implementation and configuration of Google Tag Manager/360, and mitigate any issues that would hinder accurately reporting on and analyzing performance against KPI targets.

  • Reporting & Dashboarding
    Red Line

    Using Google Data Studio or other platforms like Domo, we provide comprehensive marketing dashboards for stakeholders at all levels in an organization. 

  • Advanced Analytics
    Red Line

    We can conduct in-depth analysis like behavioral segmentation, lifetime value calculation, funnel/pathing analysis, attribution, and more.

  • Paid Search Audit
    Red Line

    We assess the Google Ads account structure, campaign-level settings, keywords, ads, and landing pages, and provide recommendations for improvement.

  • Paid Search Management
    Red Line

    We implement audit recommendations and manage campaigns based on KPI targets. While using Google Search Ads 360 to automate rote tasks, our experts conduct in-depth analyses to drive improvement.

  • Media Program Audit
    Red Line

    We find opportunities for improvement both strategically (objective-setting, media mix recommendations, creative strategy) and tactically (media partner selection, programmatic tech stack evaluation, self-serve platform configuration).

  • Media Planning
    Red Line

    We develop cross-channel media plans that include search, social, native, mobile, programmatic, direct buy, streaming video/audio, and traditional media.

  • Media Buying
    Red Line

    We use Google Display & Video 360 along with Google Campaign Manager to manage, optimize, and report on cross-channel media campaigns.

  • Media Consulting
    Red Line

    We provide training, education, and support on hiring, platform selection, media planning/buying, self-serve media platform configuration/management, program management, accounting/reconciliation, and reporting.

  • Creative Strategy & Production
    Red Line

    We offer a full suite of brand strategy and creative asset production services, including campaign platform development and execution.

"Given the importance of Google within today’s advertising, data, and marketing technology ecosystems, Red Door is proud to be one of their Premier Partners. Earning access to this exclusive program allows us to pass significant benefits on to both our clients and our employees."
Red Line

Looking Ahead

Google is at the forefront of modern marketing and advertising, and through our long-standing partnership, Red Door is helping clients stay on that cutting edge. Whether it’s artificial intelligence, mobile marketing, online/offline integration, voice search, or predictive analytics, we are taking full advantage of these investments as we look toward the future of technology and innovation.

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