San Diego Regional EDC, local leaders cut the ribbon on innovative office space
SAN DIEGO — Red Door Interactive, a national, award-winning marketing agency, unveiled its new San Diego headquarters alongside the San Diego Regional EDC and staff from Councilmember Vivian Moreno’s office at a ribbon cutting ceremony on May 19. Reflective of Red Door’s company culture and vision for the future of the modern workplace, the company’s three-building campus features panoramic views of Downtown San Diego, a variety of collaboration hubs, seven outdoor patio spaces, an urban garden, and state-of-the-art technology for interactive video conferencing throughout the campus, among other amenities for its 90-person staff to enjoy.
For Red Door, the project has been years in the making; the company originally purchased the land in Sherman Heights, a designated Opportunity Zone, for its new headquarters in 2020. Despite a variety of pandemic-fueled hurdles, construction for the project was crafted entirely by local vendors including AVRP, Swinerton, Cultura, and many more.
“We’re excited to bring our diverse team of talented, creative minds to this neighborhood,” Reid Carr, CEO and co-founder of Red Door Interactive, said. “This is not only a place of work for us, but a home for the work we do as a collective. We built this campus with an eye toward the future of work, along with the ability to reflect some of the best San Diego has to offer—outdoor spaces, accessibility, and the spirit of its unique neighborhoods.”
With 20 years in offices in Downtown San Diego, including an award-winning, ground floor space in the DiamondView Tower at Petco Park, this new headquarters marks a bold move to a nearby neighborhood. It also represents Red Door’s commitment to physically coming together as a team, while also continuing to openly support hybrid and remote work—a philosophy the company embraced long before the pandemic.
Red Door hopes its new campus is a step toward bringing more awareness and investment to Sherman Heights. The neighborhood has long been regarded as a vibrant, historic place, rich in culture with fantastic views of downtown, Coronado, and the Bay—but it’s also centrally located around some of San Diego’s greatest assets. Sherman Heights provides easy access to Interstates 5 and 15, and state Routes 163 and 94. It’s also a few minutes from the airport and walkable to Balboa Park, and the unique neighborhoods of East Village, Golden Hill, and Barrio Logan.
Mark Cafferty, President and CEO of the San Diego Regional Economic Development Corporation (EDC), acknowledged the economic contributions Red Door Interactive has made in San Diego over the years. "Reid and the team at Red Door Interactive have always been stewards of our region—investing in organizations like EDC and charting paths for other local companies in San Diego’s urban core," Cafferty said. “Twenty years ago, the company began a movement in East Village that proved to be monumental for the growth of Downtown. We know Red Door will bring that same vision, passion, and creativity to the historic and vibrant Sherman Heights community.”
About Red Door Interactive
Red Door Interactive is a fiercely independent marketing agency. Red Door helps optimize brand and performance marketing across all channels—paid, earned, and owned—using data, technology, and top-industry talent to ultimately deliver meaningful customer experiences. Red Door’s tactical capabilities allow them to solve enterprise marketers’ biggest problems around multi-channel integration, performance optimization, and complex performance tracking. Notable clients include Titleist, Bosch, Intuit, Sun Bum, Stone Brewing, Northern Arizona University, and Shea Homes, among others. Red Door is proud to be recognized as an Ad Age Top 50 Best Places to Work, and has offices in San Diego, Denver, as well as team members all over the world.
About San Diego Regional Economic Development Corporation (EDC)
San Diego Regional EDC mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.