- Company’s Cross Channel Marketing Director to discuss how to drive offline sales with location-based social, search tactics -

SAN DIEGO – February 7, 2012 – John Faris, Director of Cross Channel Marketing at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will speak Monday at Las Vegas’ MAGIC S.L.A.T.E.

The presentation entitled “Driving offline sales with location-based social and search tactics” will help marketers mobilize and localize existing social and search strategies to drive offline activity.

Faris will discuss how consumer purchasing decisions are becoming more influenced by brand and product research conducted online, and how specialty retailers can adapt. According to Google, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior to purchase. To capitalize on consumers’ new inclination to research online before purchasing offline, marketers need to go beyond awareness and direct response campaigns, and start influencing the purchase decision-making proces

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