When done right, personalization can increase consumer engagement and loyalty by delivering messages that are tuned to and even anticipate what prospects really want. But how do you get started? How do you know you’re on the right path? In reality, personalization means taking A/B testing to the next level. Rather than running experiments across all of your traffic, a well-designed web personalization experiment can provide the most relevant experience to your prospects – and in doing so, help you achieve the best results from each visit, every time.
In this webinar, presented by Red Door Interactive and AB Tasty, our experts will dive into the fundamentals of A/B testing and personalization, how to lay the foundation for an effective testing strategy with proven methods for conversion rate optimization (CRO) and segmentation analysis, the technical integrations required and technology needed for personalization at scale, then walk through the Personalization Roadmap Red Door uses to help generate bottom-line results for clients.