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Scotty Cameron: Honoring legacy with brand guidelines
Scotty Cameron
Scotty Cameron, renowned for its high-quality putters and iconic presence in golf, sought to reinforce its premium brand positioning by developing comprehensive brand guidelines. The objective was clear: to ensure consistent and impactful representation of the Scotty Cameron identity across all touchpoints, from digital channels and retail spaces to sponsorships and advertising campaigns.
Services Provided
The Challenge
The Scotty Cameron brand has always been guided by a clear sense of identity—shaped over decades through instinct, excellence, and personal vision. Much of that identity lived in the minds of its longtime stewards. With the continued growth of the brand globally, and more teams involved in brand execution, they needed to give form to what had long been felt, so the brand could be expressed with intention across every touchpoint.
Our Approach
Red Door Interactive stepped in as brand historians with a creative lens. Through direct interviews with Scotty and close collaboration with other team members, we uncovered the principles, stories, and design instincts that define the brand. From there, we clarified and codified the information—translating decades of vision into a cohesive guide that enables consistent, unmistakable brand expression.
The Results
A visually stunning brand asset that memorializes Scotty Cameron's passion for creating beautiful, tour-winning putters. Early feedback has been resoundingly positive, and the guide now serves as a benchmark for other brands in the portfolio.
“At the start of this process, the idea of bringing this document to life felt almost too daunting to even imagine. But thanks to your hard work, it not only came to fruition but exceeded expectations—leaving our entire office and global community amazed and proud.”
Bring Your Brand Into Championship Form
Even the best players in the world rely on a trusted caddie, someone who sees the course clearly, anticipates the next move, and offers guidance when the pressure’s on. Your brand deserves the same. Red Door Interactive doesn’t just build guidelines. We help elite brands stay tournament-ready—sharpening your story, aligning your team, and elevating every execution from practice rounds to major moments.
Let’s get you ready for what’s next.