Our Work

AWARD WINNING

PEAK Award

2012

Charlotte Russe

2012

Cricket Communications

WebAward

2010

Souplantation & Sweet Tomatoes

IAC Awards

2013

Charlotte Russe

2012

Rubio’s Restaurants, Inc.

2011

Cox Communications

2010

Cricket Communications

Cox Communications

2009

Cox Communications
Rubio’s Restaurants, Inc.

2007

Cricket Communications

Addy Awards

2013

Charlotte Russe

2012

Rubio’s Restaurants, Inc.

2011

California Avocado Commission
Garden Fresh Restaurant Corp.

2010

Rubio’s Restaurants, Inc.

2008

Garden Fresh Restaurant Corp.
Sabre Holdings

2007

Cricket Communications

Turning Technologies

AMY Awards

2011

ESET

Rubio’s Restaurants, Inc.

2010

Rubio’s Restaurants, Inc.

Garden Fresh Restaurant Corp

Site Design

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Display Media

Rich media. Interactive content. Creative strategy. See all our Services.

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Mobile

Effective mobile strategy. Successful results. See all our Services.

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California Avocado Commission
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California Avocado Commission

The California Avocado Commission wanted to highlight avocados as an excellent source of nutrition for babies. They were also looking to increase fan engagement on their Facebook page. And so, the “Avo Babies” contest was born. Fans could submit photos of their children enjoying the tasty fruit for a chance to win a scholarship prize. Through the contest, CAC gained over 4,000 new Facebook fans and had over 30,000 visits to the contest page, where people could vote on the 300+ entries.

 

Categories: Site Design, Social Media

 

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California Avocado Commission
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California Avocado Commission

In order to better capture subscriber information and provide a landing page for channels like Facebook and PPC, we created a standalone email sign-up page on Avocado.org. This page incorporated industry best practices, including sample emails and expected content. As a result, we saw a 97% increase in email sign-ups, quarter over quarter. 

 

Categories: Site Design, Email Marketing

 

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California Avocado Commission
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California Avocado Commission

In order to increase accessibility and convenience for California Avocados’ “on-the-go” consumers, Red Door developed a mobile site that created a consistent brand experience between it and the main website. The mobile site included popular consumer content optimized for iPod Touch/iPhone and Android browsers. We implemented a fully integrated campaign to help create awareness for fans, utilizing email, social media and QR Codes. Within the first month, the micro site saw over 24,000 visits and more than 2,600 recipe searches.

 

Category: Mobile

California Avocado Commission
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California Avocado Commission

We were asked to redesign and streamline the California Avocado Commission website, which included consumer, retailer, grower and foodservice sites all rolled up in one enormous venue. The resulting site has an upscale, sophisticated look and offers the consumer a robust variety of updated, appealing content. Clearly, consumers keep coming back for more as site visits and time on site are both up, while bounce rates have decreased.

 

Category: Site Design

 

Award

ADDY Awards - Local Bronze and District Silver, 2011

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California Avocado Commission
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California Avocado Commission

In order to generate awareness for the start of the California Avocado season amidst the festivities of Cinco de Mayo, Red Door Interactive developed a contest hosted by Wildfire on Facebook. The contest was promoted via the Cinco de Mayo microsite, monthly email newsletters and social media status updates. Over 2,500 people entered to win an exclusive California Avocado gift pack, clearly surpassing our goal of 1,500.

 

Categories: Site Design, Social Media, Email Marketing

 

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California Avocado Commission
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California Avocado Commission

To kick off the 2012 California Avocado season and get consumers excited about using California Avocados for their upcoming holiday gatherings, Red Door created a Cinco de Mayo themed microsite and Facebook sweepstakes for the California Avocado Commission (CAC). Featuring recipes, entertainment tips and sweepstakes information, the microsite encouraged visitors to incorporate California Avocados into their celebrations, resulting in over five minutes spent on the site per visitor. The Facebook sweepstakes not only received close to 5,000 submissions and email sign-ups, but also increased CAC’s Facebook fans by almost 10,000 throughout the contest, helping CAC surpass 100,000 Likes total!

 

Categories: Site Design, Social Media

California Avocado Commission
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California Avocado Commission

Put a little green in your red, white and blue, and celebrate America’s favorite holiday with California Avocados! This year, the California Avocado Commission (CAC) introduced consumers to the notion that California Avocados can be an essential part of their 4th of July celebrations. With a microsite featuring recipes and entertainment tips, a recipe contest on Facebook and a standalone promotional email, Red Door helped bring this message to life online. As a result, visitors spent about three minutes browsing the microsite and the 4th of the July Facebook tab received about 7,000 views. In addition, the contest received nearly 60 qualified recipe submissions. And by July 2nd, CAC surpassed 120,000 Facebook Likes—reaching their goal for the entire year!

 

Categories: Site Design, Social Media, Email Marketing

Charlotte Russe
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Charlotte Russe

In order to drive engagement around Valentine’s Day, Red Door developed a trivia campaign executed solely on Twitter. During the week leading up to Valentine’s Day, we dished out a Daily Rom Com trivia question, with random participants winning a goody bag of Charlotte Russe swag. The contest generated high interaction rates and responses, with total brand mentions skyrocketing to 181%.

 

Category: Social Media

Charlotte Russe
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Charlotte Russe

Charlotte Russe’s “Free Bling” promotion marked the first time the retailer integrated such a large-scale promotion across all of its channels—in-store, mobile and social. Red Door was responsible for developing the QR code component, creating the mobile site and supporting the promotion with content strategy. As a result, Charlotte Russe saw double-digit growth in their Facebook fan base, as well as an incremental increase in store sales.

 

Categories: Social Media, Mobile

Charlotte Russe
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Charlotte Russe

Looking to promote its new Pinterest account and raise excitement around fall items and back to school shopping, Charlotte Russe looked to Red Door Interactive to launch the “I Want It All For Fall at Charlotte Russe” contest. Pinners were asked to create a board inspired by their dream fall wardrobe for a chance to win a $500 Charlotte Russe shopping spree. The contest was promoted in stores and through email, Facebook and Twitter. During the two week submission period, Charlotte Russe received more than 1,300 entries and 67 percent of those individuals shared the contest with friends when prompted. The contest resulted in nearly 50,000 Facebook tab views, and Red Door was able to successfully grow Charlotte Russe’s Pinterest account to more than 3,500 followers.

 

Categories: Social Media, Email Marketing

 

Award

ADDY Awards – Digital Advertising – Bronze, 2013 
Cricket Communications
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Cricket Communications

Red Door partnered with Cricket Communications to create a site to unveil and promote their revolutionary and new Muve Music: an innovative wireless rate plan where subscribers can get unlimited music and ringtones as part of their plan. Cricket’s Muve Music is the first unlimited wireless music plan in the USA.

 

Category: Site Design

 

Award

Best of CES, 2011

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Cricket Communications
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Cricket Communications

To educate new and current customers on Cricket’s new Muve Music features for Android, Red Door developed 14 step-by-step educational videos.  Promoted by Cricket both online and offline, the videos are available on the new landing page for the Muve Music microsite and on the mobile landing page for mobile devices. In the three months after launch, the educational videos hosted on Viddler saw almost 12,000 views, while 88% of views came from the videos embedded on the mycricket.com site.

 

Categories: Display Media, Mobile

Cricket Communications
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Cricket Communications

As Cricket’s online media buyer and planner, Red Door aims to establish Cricket as an elite media advertiser. By utilizing the Mediaplex Custom Path to Conversion® attribution model, helped Cricket look beyond last-click attribution and analyze how effective marketing channels were impacting business. This exposed the influence of networks, and made Cricket more open to using their budget on more high profile networks. Specifically, we used a pre-roll video buy to educate Cricket’s market, rather than feature a “buy now” CTA. This video network affected devices sold 200% better than any other network.

 

Category: Display Media

Cricket Communications
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Cricket Communications

In an industry filled with price-point competition and “me too” marketing, Red Door had to find a way to make Cricket stand out online. Since most static display ads focus solely on price, we decided to change the conversation and highlight true brand differentiators: no contracts, smartphones at reasonable prices and Cricket’s exclusive Muve Music plans. Our messages resonated with our audience and incited action. Flash Banner Ads had a Cost Per Conversion 31% lower than static display banners and a Conversion Rate 25% higher than static display banners.

 

Category: Display Media

 

Award

Colorado AMA - Gold Peak Award for Online Advertising, 2012 
Daphne’s California Greek Cafe
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Daphne’s California Greek Cafe

In order to increase their fan base on Facebook, Daphne’s looked to Red Door for our expertise in Facebook PPC campaigns. Through location and keyword targeting, our PPC ads were able to reach potential fans specifically interested in Greek food or located near Daphne’s restaurants. As a result, we acquired almost 9,400 new fans for Daphne’s in just two months. 

 

Category: Display Media

ESET
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ESET

Red Door devised a QR code mobile scavenger hunt in which participants could use their mobile devices to locate and decipher simple, but engaging clues. These clues were designed to drive foot traffic through ESET's immersion campaign installations at SXSW and provide concentrated exposure to the brand. Through the use of QR codes, we achieved the campaign goals of active engagement across multiple locations, product trials and lead generation.

 

Category: Mobile

 

Awards

Denver 50 – Best Idea, 2010
ESET
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ESET

With the back-to-school season approaching, ESET wanted to promote its computer security offerings in an eye-catching way. This online banner campaign utilized imagery not often found within the industry category. But the campaign offered a familiar, approachable way to engage with viewers and deliver the key points about ESET’s safety features.

 

Category: Display Media

La Quinta Inns and Suites
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La Quinta Inns and Suites

La Quinta Inns & Suites across the country took part in the “Road Wins” college football sweepstakes. Using Facebook PPC advertising, Red Door garnered almost 7,000 new fans, as well as 4,000 Facebook sweepstakes submissions. In addition, fan engagement increased tremendously, with the campaign producing the highest average number of per-post engagement to date.

 

Categories: Display Media, Social Media

Milton’s Baking Company
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Milton’s Baking Company

Red Door aimed to reposition the Milton's brand as the choice for health-minded consumers seeking nutritious bread and cracker products. By providing visitors with exclusive recipes, articles, tips and contests, we were able to keep them engaged, transforming the site into a hub for discussion and communication about the Milton’s brand. 

 

Category: Site Design

 

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Milton’s Baking Company
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Milton’s Baking Company

With Milton’s Original Healthy Multi-Grain Bread recipe returning to Sam’s Clubs across the country, Red Door developed a plan to increase awareness and excitement about the news via the Milton’s social media channels. Red Door and Milton’s teamed-up to host an online event via Facebook that encouraged conversation around the return of the fan-favorite bread and rewarded attendees with party favors and prizes.

 

Category: Social Media

PETCO
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PETCO

The redesign of PETCO.com took the in-store shopping experience and heightened it. Pets are family, and that means their owners want access to the online authority for quality products, great value and an online community of animal lovers. We gave them just that in a beautifully designed site that offers a quick and easy shopping experience with fast access to information about products and pet-related topics in a fresh, open and  easy-to-use look.

 

Category: Site Design

 

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Quiksilver
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Quiksilver

Quiksilver and Red Door collaborated to develop a creative, engaging, online contest that would connect with their audience of young women to successfully launch a new line within their collection. “Summer Stories” utilized a custom Facebook application that encouraged fans to submit their stories, poems and other expressive forms of content. The contest, coupled with a targeted PPC ad campaign, exponentially increased Quiksilver’s Facebook presence with over 15,000 enthusiasts joining in the first three months of the campaign. 

 

Category: Social Media

Rubio's Restaurants, Inc.
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Rubio's Restaurants, Inc.

RDI launched a PPC campaign to increase coupon downloads and email sign-ups for Rubio’s. The PPC campaign was built with a mix of branded keywords and more general “food” terms. RDI ran ads that resulted in 4,500 coupon downloads and over 1,600 eclub sign-ups. The campaign’s effects could be felt offline as well, as Rubio’s booked almost 100 fundraiser events and made over 200 catering orders.

 

Category: Display Media

Rubio’s Restaurants, Inc.
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Rubio’s Restaurants, Inc.

With the return of The Original Fish Taco®, Rubio’s wanted the focus to be on the food. Clean design, mouthwatering photography and an authentic, conversational voice were also on the list of must-haves. The result? A site that is just about as tasty as the food its advertising. Almost.

 

Category: Site Design

 

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Rubio’s Restaurants, Inc.
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Rubio’s Restaurants, Inc.

To celebrate the return of one of Rubio’s signature menu items, Red Door Interactive developed Rubio’s Chase the Taste: The Return of The Original Fish Taco®, where players search for hidden items amidst an illustrated scene. Rubio’s was very pleased with the results. Over 68,000 players searched for The Original Fish Taco® during the game’s duration.  And almost 19,000 people shared the game via Facebook, Twitter or email.

 

Categories: Social Media, Email Marketing

 

Awards

AMY Awards – Marketer of the Year – Critics Choice, 2011 
AMY Award – Best Advertising Campaign, 2011

Rubio’s Restaurants, Inc.
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Rubio’s Restaurants, Inc.

To promote Rubio’s seasonal Langostino Lobster Event, Rubio’s teamed up with Dr. Pepper in an integrated marketing campaign. The challenge was to create an interactive way to build awareness of the Langostino Lobster event, encourage participation in our promotion and drive diners into Rubio’s restaurants, while also making a connection between Rubio’s and Dr. Pepper. The resulting slot machine game built a stronger sense of community, increased participation on Facebook and Twitter and increased coupon downloads.

 

Category: Social Media

Rubio’s Restaurants, Inc.
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Rubio’s Restaurants, Inc.

Rubio’s gift card landing page and cumbersome checkout form was posing challenges to the conversion rate for online gift card orders. Red Door jumped in to analyze, test and redesign the ecommerce user experience to increase Rubio’s gift card orders and increase average order value. By improving the copy, streamlining the order flow, and removing unnecessary fields, Red Door helped Rubio’s enjoy results of a 317% increase in conversion rate, 331% increase in task completion and 169% in revenue. 

 

Category: Site Design

 

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Rubio’s Restaurants, Inc.
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Rubio’s Restaurants, Inc.

To promote and engage fans around Rubio’s offline World Oceans Day efforts, Red Door utilized a Facebook application to encourage fans to stand up, shout out and join the ocean-focused event. The application created a community around the event by giving fans a chance to win when they shared the ways they stand up for the ocean. For each fan who entered the contest, Rubio’s donated $1 to the Surfrider Foundation San Diego chapter. The contest clearly resonated with fans as it received over 400 submissions, with 70% of entrants sharing their entry with friends. Rubio’s gained nearly 4,000 new page likes during the contest period, and 400 people invited friends to the World Oceans Day Facebook application.

 

Category: Social Media

Shea Homes
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Shea Homes

We had designed a brand-new website for Shea Homes, and the next step was getting people to visit it. Using a targeted email campaign to Shea Home’s prospect list, we successfully got the word out about their new online home, generating over 2,500 site visits on the first day alone.

 

Category: Email Marketing

Shea Homes
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Shea Homes

Shea Homes consistently delivers on quality, design, location, price and a thoughtful buying process. However, their online presence wasn’t effectively communicating these core values. Shea Homes challenged Red Door Interactive to fix this problem by creating a unique online experience that reflected the Shea brand and provided a clear differentiation in the minds and hearts of potential buyers.  The launch of Shea Homes’ new website proved that those in search of a house are also in need of an online home-base –Shea Homes’ site visits and time spent on the site increased exponentially.

 

Category: Site Design

 

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Shea Homes
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Shea Homes

RDI created display ads that highlighted key content, announced the launch of the new site and reflected Shea Homes’ new brand campaign, Livability. The ads increased website activity across the board, as well as interest list conversions for potential homebuyers. 

 

Category: Display Media

Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

The best time to hook someone and get them interested in your product or service is while they’re enjoying it. And so, in order to help grow Souplantation’s Club Veg subscriber database, we implemented an SMS campaign for their email newsletter opt-in using flyers and in-store displays to promote the campaign. With over 11,000 sign-ups in the first six months, our in-store approach seems to be paying off. 

 

Category: Mobile

Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

In order to help boost gift card sales during the high-volume holiday shopping season, we created a behaviorally-targeted email focused on subscribers who had previously shown an interest in gift cards. Our email was sent only to those who had clicked on gift card links in any previously sent email. As a result, we had an extremely high open rate and the program generated $15,000 in sales.

 

Category: Email Marketing

Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

Souplantation & Sweet Tomatoes Restaurants offers a dining experience where you can enjoy the freshest ingredients and a pick-and-choose meal of your own creation. Following that example, Red Door concepted, designed and built a brand new site from the ground up, resulting in a 220% increase in returning visitors! This means the new Souplantation.com gave visitors a reason to come back for seconds! 

 

Category: Site Design

 

Awards

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Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

For the launch of Souplantation & Sweet Tomatoes Express, the quick-serve alternative to the brand’s full-service buffet style restaurants, Red Door designed a website to reflect the simplistic, on-the-go nature of the new dining concept. The Express site had over 3,000 visits in the first month, and both website activity and email sign-up rate increased dramatically.

 

Category: Site Design

 

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Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

In order to drive visitors to the restaurants during peak dining hours, RDI created a mobile site and map locator that was compatible with smartphones, Google Maps and Click-to-Call. The new site resulted in a 101% visit increase from the previous year, high engagement and return visitors.

 

Category: Mobile

Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

The Refer-a-Friend campaign was geared at increasing the Club Veg subscriber database, while leveraging the support of the existing subscribers. Current Club Veg members were entered to win a drawing for a gift card if they got a friend to join the mailing list, too. Talk about a social movement. The promotion resulted in over 13,000 new subscribers to the Club Veg email program. 

 

Categories: Social Media, Email Marketing

 

Award

Silver MarketingSherpa Award - Best Email Growth List Campaign, 2011
Souplantation & Sweet Tomatoes
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Souplantation & Sweet Tomatoes

With the “Eat Like a Kid” Blog Contest, Red Door aimed to drive repeat visits to Souplantation/Sweet Tomatoes restaurants with an easy-to-participate-in contest that would resonate with both parents and children. Guests could win 10 FREE meal passes by posting their favorite childhood meal to the Souplantation fan page. This trip down memory lane generated substantial Facebook fan growth and an increase in website traffic and engagement.

 

Category: Social Media

UCSD Health Systems
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UCSD Health Systems

UCSD enjoys a worldwide reputation for excellence and innovation. Shouldn’t their website command the same notoriety? Using a clean design and an intuitive user interface, we made it easy for visitors to find the information they need in just a few simple clicks.

 

Category: Site Design

 

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Unleashed by PETCO
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Unleashed by PETCO

The concept for Unleashed by PETCO was simple: provide the same knowledge and know-how offered by PETCO in a unique, smaller package. We wanted to carry that same approachable personality of their offline stores into their online presence. The resulting Unleashed by PETCO website provides everything pet owners need in a straight-forward, no-hassle experience.

 

Category: Site Design

 

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Unleashed by PETCO
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Unleashed by PETCO

With this banner campaign, we aimed to educate consumers about what makes Unleashed by PETCO so different—their specially trained associates and the wide selection of products available in a boutique environment. It’s a combination no pet owner can resist.  

 

Category: Display Media

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