Event

Compliance to Connection: Building Patient Trust Through Market Mirror

RDI Owned Events
11.12.2025 / 10:00 AM San Diego, CA

10/22/2025 4:20:20 PM Red Door Interactive http://www.reddoor.biz Red Door Interactive
Red Door Interactive

About the event

In healthcare marketing, compliance is essential. But it often comes at the cost of connection. So how can brands stay compliant and still build genuine trust with patients? 

In this 50-minute session, Red Door Interactive’s data and strategy experts introduce Market Mirror—a new predictive research tool that allows marketers to create realistic, data-driven persona focus groups. This innovative approach delivers authentic audience insights without the time or cost of traditional survey methods

You’ll learn how Market Mirror enables brands to ethically, efficiently, and empathetically uncover audience truths before campaigns launch. Through a case study focused on midlife women, we'll demonstrate how combining data and creativity through Market Mirror helps marketers build trust—the ultimate growth strategy in healthcare.

You’ll learn how to: 

  • Use Market Mirror to reveal audience perceptions without using patient data 

  • Balance compliance, creativity, and credibility in healthcare messaging 

  • Apply a “Trust Playbook” of five principles for modern healthcare marketing 

  • Reduce time to insight and de-risk creative development across service lines 

All attendees will receive a downloadable Market Mirror Snapshot and The Trust Playbook from Red Door Interactive. 


Who Should Attend: 

Healthcare marketing and communications leaders across hospitals and health systems: 

  • CMOs, VPs, Directors, and Managers of Marketing, Brand, or Patient Experience 

  • Teams in women’s health, multicultural outreach, or service-line marketing 

  • Anyone balancing compliance, patient trust, and campaign performance 

Sound like you? We can't wait to share more. 

About speakers

Adam Golesh

Director, Analytics/
RED DOOR INTERACTIVE

Adam leads data strategy and measurement frameworks that turn marketing performance into actionable insights. He has guided GA4 activations, built executive dashboards, and developed MMM roadmaps for brands like Titleist, Vokey, Shea Homes, and AMN Healthcare. Adam has been with RDI for over 12 years and brings a practical approach to connecting investment with outcomes.

Mallory Collins

Director, Brand Strategy & Creative/
RED DOOR INTERACTIVE

Mallory’s interest lies in identifying and executing consumer-centric marketing programs and advertising campaigns that help businesses succeed. She started her career working in market research (primarily working on research studies for Kroger) and continues to leverage that background to apply quantitative and qualitative measurement as a tool to formulate and analyze effective marketing plans as Director, Creative & Brand Strategy. She’s been with RDI for over 10 years, and during that time, has worked with brands across varying industries, including Shea Homes, Point Loma Nazarene University, Dexcom, and Chosen Foods.