About the event
We’ll also showcase Red Door’s new audience research tool during the event, giving attendees a live look at how we’re uncovering deeper, more nuanced insights into our trends for the year. You’ll experience firsthand how real-time audience intelligence can inform smarter strategy, stronger creative, and more resonant brand decisions.
Led by Mallory Collins, Director of Creative & Brand Strategy at Red Door Interactive, this interactive session will dive into the emotional drivers behind consumer behavior. Through real-world examples and practical exercises, you’ll explore how audience expectations are shifting and how brands can adapt their marketing strategies to stay relevant, authentic, and impactful. The discussion will challenge conventional assumptions and inspire new ways of thinking about audience-led growth.
Join us at Red Door’s San Diego headquarters for a dynamic morning of insights, conversation, and connection—complete with a light breakfast and networking. Because nothing pairs better with powerful marketing insights than good coffee, great people, and ideas worth falling for.
Can’t make it in person? Register for access to a livestream and recording of the event, so you can watch it later or from wherever you are.
Schedule
- 8:00 – 8:30 AMCheck-In, Breakfast & Networking
- 8:30 – 9:30 AMPresentation with Q&A
- 9:30 – 10:00 AMNetworking
About speakers
Mallory Collins
Director, Brand Strategy & CreativeRED DOOR INTERACTIVE
Mallory’s interest lies in identifying and executing consumer-centric marketing programs and advertising campaigns that help businesses succeed. She started her career working in market research (primarily working on research studies for Kroger) and continues to leverage that background to apply quantitative and qualitative measurement as a tool to formulate and analyze effective marketing plans as Director, Creative & Brand Strategy. She’s been with RDI for over 10 years, and during that time, has worked with brands across varying industries, including Shea Homes, Point Loma Nazarene University, Dexcom, and Chosen Foods.