We’ve rounded up some of our favorite Q1 media hits here!
2024 Predictions: Advertising and Digital Media
2024 will have big shake ups for marketers, who now have to navigate new metrics, emerging AI technology, and reduced budgets. All this on top of a hectic election year? It’s a lot to manage.
Fortunately, Reid Carr, Red Door’s CEO and executive creative director, took some time out to speak with our friends at MarTech about how to keep reaching customers during a year full of distractions.
“Given the increased cost of media during any U.S. presidential election year, brands will get less for their money,” Reid explained. His advice? Plan to either pull budget from other investments or get creative with what you have — just don’t wait until fall to start strategizing.
You can read Reid’s full statement here.
Marketing Agency Red Door Interactive Promotes C-Suite Executive in Support of Continued Growth
New year, new job! Earlier in 2024, RDI promoted Stephanie Ranson to the role of chief client officer. With her ability to break new ground and set new industry benchmarks for both the agency and our clients, we have no doubt Stephanie will lead us to an even higher level of success.
See who else upgraded their titles in Adweek’s Revolving Door Roster Updates.
Council Post: 10 Big Ways 5G Is Predicted To Impact Digital Marketing
How is wireless tech for cell phone networks going to change the way marketers operate? Currently, it’s looking like in more ways than you may have imagined.
Our CEO, Reid Carr, spoke with Forbes about the role real-time, hyper-realistic personalization will likely play in future campaigns.
“[5G] will open up more video and combine that with more Internet of Things touch points to share more data about the consumer,” he explained.
Curious about the other predictions? You can read the full article here.
Brands Shouldn't Chase Trends If They Want Consistent B2B Presence
Alright, once last Reid sighting before you go! One of the biggest challenges B2B marketers are facing this year stems from continuously changing budgets. Instead of having a fixed rate for the entire year, many teams now find themselves having to quickly pivot strategies to compensate for budget cuts.
But it’s not all doom and gloom. Reid Carr spoke with Nikola Djuric, the editor-in-chief of DesignRush, about how to maintain a consistent B2B presence despite limited funds. Reid’s biggest piece of advice? Don’t chase trends — they’ll often fade away before you have time to fully implement them
For more tips and tricks, check out the entire interview here.
While we’re excited to see what we’ll get up to in Q2, you don’t have to wait three months for us to help jumpstart your marketing efforts. Whether you’ve already got a project in the books or are interested in learning more about how to improve your marketing strategy, we’d love to meet with you.
Set up a call today.