Case Study

Titleist: Pushing Innovation Forward

For Those Who Refuse to Compromise

Titleist Vokey Design Wedges is a proven leader in the golf wedge category. Red Door had already supported on past product launches, & with the SM8 wedge line, Vokey turned to us to help them make the biggest splash yet.

Services Provided

The Challenge

Avid golfers are always looking for ways to perfect their shot—but new technology is a big monetary investment. Our creative campaign had to convince players that the right products can help them lower their score, but that Vokey SM8 was the best tool in the game to do so.

Our Approach

Understanding that golfers had a varied level of familiarity with the Vokey brand and wedge education in general, we created a phased messaging approach to target them at different stages, paired with visuals that were bold, sleek, and inspiring.

Campaign Collateral

We supported the launch of SM8 with a variety of assets, including print, social, display, and updates to the website.

SM8 Teaser Video

To help Vokey generate hype during pre-launch, we provided the creative direction for the SM8 teaser video, focused on the relentless drive of the team to keep building upon the best.

"Red Door provided us with great creative concepts, and also a framework for how and when to implement the creative assets. We were able to utilize this framework as a team, and share this with our global markets to craft a communications plan which was both unified and adaptable to regional needs."

— Jeremy Stone, Marketing Director of Vokey Wedges