Case Study

Shea Homes: Building on a legacy

An improved online experience

Established new home builder Shea Homes wanted to redesign their website to better meet the needs of both current and new customers—and at every stage of the homebuying journey.

Services Provided

The Challenge

The new website had to serve a multitude of functions: warmly greet new homebuyers, welcome back existing customers to pick up where they left off, offer a comprehensive search functionality to find homes, and combine two previously separate business entities under one roof.

Our Approach

We kicked off this website redesign with two overarching goals in mind: to execute on the tactical business needs outlined in the project, and to give customers a glimpse into the Shea way of life through rich, compelling creative.

THE SOLUTION

After an in-depth discovery process, a new look and feel, a lot of time spent coding, testing, and retesting, Red Door created a website that not only executed on the goals of the project, but also built upon key features and innovations such as:

"Find your home" search: Allows customers to quickly narrow down their choices based on a comprehensive set of search filters.
On-domain master plan pages: Keeps customers on the site to learn more about communities rather than navigating to a separate microsite.
“My Shea Home” customer portal: Offers a completely personalized online experience. Customers can save searches and favorite items to come back to later, access curated information based on their stage of the homebuying process, store important documents, and more.

The Results

Since its launch in January 2019, the Shea Homes website has generated:

“THIS [WEBSITE LAUNCH] HAS BEEN A DAY WE HAVE ALL BEEN WAITING FOR AND WE ARE EXTREMELY PROUD THAT WE HAVE THE OPPORTUNITY OF CELEBRATING THIS MILESTONE WITH [RED DOOR INTERACTIVE]. YOU HAVE EACH PUT IN COUNTLESS HOURS TO BRING THIS SITE TO LIFE. WE COULD NOT HAVE DONE IT WITHOUT YOU.”

— Janet Benavidez, Corp. Vice President, Sales & Marketing