AdTrends x Higher Education

If you're rethinking your media budget, start with the facts. Our AdTrends research series, produced in collaboration with MNTN, offers a snapshot of key advertising performance data across industries like healthcare, higher education, and food & beverage.

In this installment, we focus on higher education. By reviewing CTV trends and performance benchmarks, higher education marketers can reevaluate what’s working, identify underperforming channels, and uncover new opportunities for efficiency. Whether you're optimizing digital campaigns, reallocating dollars across platforms, or justifying future investments, this raw data helps you take the guesswork out of budget planning for 2025 and beyond.