Learn

Greater Together: How to Integrate Brand & Performance in the AI Era

RDI Hosted Events
08.06.2025 / 8:00 AM / San Diego, CA

7/2/2025 10:10:01 PM Red Door Interactive http://www.reddoor.biz Red Door Interactive
Red Door Interactive

About the event

Rising media costs, diminished tracking precision, fragmented consumer attention, and the rapid evolution of AI are disrupting the status-quo. The pre-COVID performance marketing approach, focused on last-click outcomes and siloed channel optimizations, is no longer effective. This panel will explore a new, more effective paradigm, reframing performance marketing as a cross-functional discipline that unifies brand, performance, and customer experience to activate buyers along their complex consumer journey. 

Join experts from Red Door Interactive on August 6th at 8:00 am PST—in person or virtually—as they explore how to architect a more integrated, resilient, and effective performance marketing system.  

The panel will unpack:

  • Why performance marketing must evolve beyond silo’d bottom-of-funnel efforts into a coordinated full-funnel discipline 

  • How top brands are blending performance and brand marketing to drive both short-term impact and long-term growth.

  • What marketers can do now to influence AI-driven search, optimize attention across the buyer journey, and modernize measurement strategies.

Moderated by Red Door's CEO, Reid Carr, this candid discussion will offer practical frameworks and provocative perspectives for CMOs and other marketing strategists looking to cut through complexity and accelerate outcomes in 2025 and beyond.

Schedule

  • 8:00 – 8:30 / Check-In, Breakfast & Networking
  • 8:30 – 9:15 / Panel
  • 9:15 – 9:30 / Q&A
  • 9:30 – 10:00 / Networking
  • 8:00 – 8:30
    Check-In, Breakfast & Networking
  • 8:30 – 9:15
    Panel
  • 9:15 – 9:30
    Q&A
  • 9:30 – 10:00
    Networking

About speakers

John Faris

President/
RED DOOR INTERACTIVE

As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.

Ron Hadler

VP, Data & MarTech/
RED DOOR INTERACTIVE

Ron has over 20 years of development experience across platforms, languages and verticals.  Ron architects websites using enterprise content management systems, develops digital requirements, provides content engineering and builds BI dashboards for Red Door’s clients.

Emily Engberg

Director, Paid Media/
RED DOOR INTERACTIVE

With over a decade of experience driving growth strategy, omnichannel media planning, and talent development, Emily has built a proven record of results. She leads Red Door Interactive’s Paid Media practice, delivering data-driven, innovative campaigns that accelerate performance and position growth-focused Clients for long-term success.