About the event
Your competitors are using data science and machine learning to reduce churn, increase conversion rates, and turn marketing into a profit center. So, you’ve probably already hired a Data Scientist, or plan to soon. But chances are they won’t be successful or stick around very long, unless your customer data is prepped appropriately. Same goes for Personalization and Business Intelligence (BI). Like any machine, the quality of the results is only as good as the quality of what goes in. Artificial intelligence (AI), personalization, and BI platforms can be powerful tools to help you predict and influence outcomes, but you need to operationalize your data first, before you can get the most from your data science professionals and marketing technology.
Presented in partnership with Tealium - an industry leader in real-time customer data orchestration, our panel of experts will lay out the roadmap for data readiness – a prerequisite to data science – and help you pace accordingly. From tracking, analyzing, diagnosing, predicting, to finally influencing data, we’ll provide you with the key strategies at every step in the data operationalization process, so you can start implementing the prescriptive analytics that leads to business success.
The AI revolution isn’t coming; it’s already here. It’s time to get data-ready.
Event Agenda:
- 8:30am-9:00am: Check in & Networking
- 9:00am-10:00am: Panel Discussion
- 10:00am-10:30am: Networking
About speakers
John Faris
PresidentRED DOOR INTERACTIVE
As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.
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Andy Batten
Principal Analytics EngineerRED DOOR INTERACTIVE
Andy is a Sr. Strategist of Technical Analytics at Red Door Interactive. He has over 10 years of experience in the field of digital analytics, acquiring skills and expertise across a variety of technologies and platforms including WebTrends, CoreMetrics, Google Analytics, Adobe Analytics, and many more. Having sharpened his skills across multiple Fortune 500 companies and industries such as media, telecom, ecommerce, health & fitness, and B2B, Andy now manages the rapidly-growing team of Analysts at Red Door Interactive, developing insights and strategies from clickstream, search, social, and qualitative data. Andy earned a Bachelor of Science in Business Administration from Adams State College.
Ron Hadler
VP, Data & InnovationRED DOOR INTERACTIVE
Ron has over 20 years of development experience across platforms, languages and verticals. Ron architects websites using enterprise content management systems, develops digital requirements, provides content engineering and builds BI dashboards for Red Door’s clients.
Ted Sfikas
Director of Solutions Consultants North America & LATAM - TealiumRED DOOR INTERACTIVE
Ted Sfikas is the North American Director of Tealium's Solution Consultants organization, a team that works with Tealium customers to build strategic solutions that work with the Universal Data Hub and automate the Data Supply Chain. He has over 17 years of experience with a number of leading organizations within Digital Marketing, Social platforms, SaaS-based telephony and messaging firms, ITSM portfolios and automated Quality Assurance technologies.