About the event
Your brand has the power to create long-term demand, shape customer behavior, and drive growth, yet too many organizations focus narrowly on performance marketing at the expense of brand-building. The truth? Brands that balance emotional resonance with tactical performance outperform the rest.
On Tuesday, June 10th, Red Door Interactive’s strategic and creative experts, John Faris and Mallory Collins will walk through how to build a brand designed for both immediate results and long-term success. You’ll get a look at Red Door Interactive’s proven approach to blending branding and performance, creating scalable growth that starts with a bold, clear identity.
Register to learn more about:
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The long-term business impact of brand-building and common marketing challenges it helps solve for
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How to blend brand and performance marketing for sustainable growth
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Proven tactics to build brand salience across the entire customer journey
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The critical role of creative in driving attention, connection, and advocacy
About speakers
John Faris
PresidentRED DOOR INTERACTIVE
As President at Red Door Interactive, John supports our team of all-star creatives, analysts, and cross-channel marketing experts. He began his career in sales & marketing roles, after earning his MBA in 2003. In 2006, he left his in-house position to join Red Door Interactive in a Search Marketing role. Since then, he’s grown through the ranks, broadening his expertise and influence. Now he uses his 15+ years of brand and performance marketing experience to help solve in-house marketers' biggest problems.
Mallory Collins
Director, Brand Strategy & CreativeRED DOOR INTERACTIVE
Mallory’s interest lies in identifying and executing consumer-centric marketing programs and advertising campaigns that help businesses succeed. She started her career working in market research (primarily working on research studies for Kroger) and continues to leverage that background to apply quantitative and qualitative measurement as a tool to formulate and analyze effective marketing plans as Director, Creative & Brand Strategy. She’s been with RDI for over 10 years, and during that time, has worked with brands across varying industries, including Shea Homes, Point Loma Nazarene University, Dexcom, and Chosen Foods.